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DKUM
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Title:
Logo shape and color as drivers of change in brand evaluation and recognition
Authors:
ID
Torbarina, Matia
(
Author
)
ID
Grgurić Čop, Nina
(
Author
)
ID
Jelenc, Lara
(
Author
)
Files:
https://www.sciendo.com/article/10.2478/ngoe-2021-0004
http://sciendo.com/issue/NGOE/67/1#
10.2478_ngoe-2021-0004.pdf
(1,39 MB)
MD5: 426B7C7136B43EA9C931F24577328593
Language:
English
Work type:
Unknown
Typology:
1.01 - Original Scientific Article
Organization:
EPF - Faculty of Business and Economics
Publication date:
01.01.2021
Year of publishing:
2021
Number of pages:
str. 33-45
Numbering:
Letn. 67, št. 1
PID:
20.500.12556/DKUM-85538
UDC:
659.126
ISSN on article:
0547-3101
COBISS.SI-ID:
69832963
DOI:
10.2478/ngoe-2021-0004
Publication date in DKUM:
01.09.2023
Views:
634
Downloads:
105
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
Slovenian
Title:
Oblika in barva logotipa kot gonili sprememb pri vrednotenju in prepoznavnosti znamke
Keywords:
logotip podjetja
,
prepoznavnost znamke
,
priljubljenost logotipa
,
barva logotipa
,
oblika logotipa
Collection
This document is a part of these collections:
Naše gospodarstvo
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