| Naslov: | When the customer and the wine shelf meet : factors of ethnocentrism when selecting a bottle of wine |
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| Avtorji: | ID Petek, Vita (Avtor)
ID Rozman, Črtomir (Avtor)
ID Potočnik Topler, Jasna (Avtor) |
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| Datoteke: |  When_the_customer_and_the_wine_shelf_meet_Petek_2021.pdf (713,40 KB)
MD5: A1A27388AD1D9C5D936BFB3B24BCCCCD
 https://doi.org/10.3390/su132112098
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Znanstveno delo |
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| Tipologija: | 1.01 - Izvirni znanstveni članek |
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| Organizacija: | FT - Fakulteta za turizem
FKBV - Fakulteta za kmetijstvo in biosistemske vede
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| Opis: | This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant. |
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| Ključne besede: | buying, selling, wine, consumer, wine market, wine label, communication |
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| Status publikacije: | Objavljeno |
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| Verzija publikacije: | Objavljena publikacija |
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| Poslano v recenzijo: | 15.10.2021 |
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| Datum sprejetja članka: | 01.11.2021 |
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| Datum objave: | 02.11.2021 |
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| Založnik: | Univerza v Mariboru, Univerzitetna založba |
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| Leto izida: | 2021 |
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| Št. strani: | Štr. 1-16 |
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| Številčenje: | Letn. 13, Št. 21, št. članka 12098 |
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| PID: | 20.500.12556/DKUM-86840  |
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| UDK: | 658.89:663.2(497.4) |
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| COBISS.SI-ID: | 83214595 |
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| DOI: | 10.3390/su132112098 |
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| ISSN pri članku: | 2071-1050 |
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| Datum objave v DKUM: | 24.01.2024 |
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| Število ogledov: | 426 |
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| Število prenosov: | 36 |
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| Metapodatki: |    |
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| Področja: | Ostalo
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