| Title: | When the customer and the wine shelf meet : factors of ethnocentrism when selecting a bottle of wine |
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| Authors: | ID Petek, Vita (Author)
ID Rozman, Črtomir (Author)
ID Potočnik Topler, Jasna (Author) |
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| Files: |  When_the_customer_and_the_wine_shelf_meet_Petek_2021.pdf (713,40 KB)
MD5: A1A27388AD1D9C5D936BFB3B24BCCCCD
 https://doi.org/10.3390/su132112098
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FT - Faculty of Tourism
FKBV - Faculty of Agriculture and Life Sciences
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| Abstract: | This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant. |
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| Keywords: | buying, selling, wine, consumer, wine market, wine label, communication |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Submitted for review: | 15.10.2021 |
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| Article acceptance date: | 01.11.2021 |
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| Publication date: | 02.11.2021 |
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| Publisher: | Univerza v Mariboru, Univerzitetna založba |
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| Year of publishing: | 2021 |
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| Number of pages: | Štr. 1-16 |
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| Numbering: | Letn. 13, Št. 21, št. članka 12098 |
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| PID: | 20.500.12556/DKUM-86840  |
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| UDC: | 658.89:663.2(497.4) |
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| ISSN on article: | 2071-1050 |
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| COBISS.SI-ID: | 83214595 |
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| DOI: | 10.3390/su132112098 |
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| Publication date in DKUM: | 24.01.2024 |
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| Views: | 427 |
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| Downloads: | 36 |
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| Metadata: |    |
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| Categories: | Misc.
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