Uporaba projektnega managementa pri strateškem načrtovanju projekta PARTY LINIJA

Šmigoc, Miha

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Title:	Uporaba projektnega managementa pri strateškem načrtovanju projekta PARTY LINIJA
Authors:	ID Šmigoc, Miha (Author) ID Vrečko, Igor (Mentor) More about this mentor...
Files:	MAG_Smigoc_Miha_2024.pdf (4,29 MB) MD5: 154A0F294E2E79061FC18A346423E1B3
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Projekcija, strateška zasnova, načrtovanje in izvedba projekta PARTY LINIJA so zahtevna naloga. Gre namreč za inovaDvni projekt, ki ga še ni na trgu in predstavlja nekaj povsem novega in drugačnega, nekaj, česar ljudje še ne poznajo. Za osnovno razumevanje in usmeritev poslovnega načrta smo se osredotočili na teoretično opredelitev projektnega managementa, pri čemer smo definirali projekt kot uporabo določenih virov v interesu ustvarjanja novosti. Raziskali smo različne vrste projektov, njihove cilje, življenjski cikel, faze delovanja, značilnosti ter dokumentacijo. Skozi projektni management smo izpostavili, da gre za proces, ki ga opravljamo z namenom doseganja zastavljenih ciljev ob sočasni kontroli časa, kakovosti, ljudi in drugih dejavnikov. Funkcionalnosti projektnega managiranja vključujejo planiranje, motiviranje, nadziranje, usmerjanje in spremljanje oziroma kontrolo. Zastavljen avtobusni projekt smo pripravili na podlagi strateškega managementa, ki se osredotoča na analizo in izbiro ustreznih strategij za nadaljnje delovanje. Poleg tega smo natančno razčlenili projektne udeležence in tveganja projekta, kar nam je omogočilo ustvariti trdno podlago in temelje za pripravo projektnega oziroma poslovnega načrta. V magistrski nalogi smo ugotovili, da je projekt PARTY LINIJA zelo odvisen od zakonodaje. Ključni nalogi sta zagotovitev, da projekt deluje v skladu z zakoni in predpisi, ter vzpostavitev izjemne varnostne sheme. Varnost in zakonodaja sta temeljna elementa vseh vidikov in aktivnosti projekta. Avtobus ne bo običajen, temveč bo preurejen v skladu s predpisi in homologacijo. Avtobusna linija bo povezovala točke v središču Maribora, kjer poteka glavno večerno dogajanje, z bolj naseljenimi predeli mesta, od koder potrebujejo ljudje zaradi oddaljenosti prevoz. Projekt PARTY LINIJA je nov izdelek, ki združuje dva svetova in ima tako neposredne kot posredne učinke, koristne za družbo. Prav zato se bo pojavila potreba po zaščiti projekta s patentom in blagovno znamko. Strateški načrt avtobusa bo izveden v okviru podjetja X, da ga odobrijo za javni promet, kar odpira priložnosti za potencialna sofinanciranja in sponzorstva. Raziskava in analiza empiričnih podatkov kažeta na izjemen interes ljudi za projekt. Zlasti v večernih in nočnih urah primanjkuje možnosti za prevoz, poleg tega pa so rezultati raziskave pokazali na težave zaradi vožnje pod vplivom alkohola in pomanjkanja parkirnih mest. S pravilno izvedbo in ustrezno cenovno politiko lahko pozitivno vplivamo na družbo, zmanjšamo navedene težave in okrepimo izkoriščenost avtobusov podjetja X, ki v teh urah ne obratujejo in bi bili v standardni obliki nekonkurenčni.
Keywords:	projekt, projektni management, proces, avtobus, PARTY LINIJA
Place of publishing:	Maribor
Publisher:	M. Šmigoc
Year of publishing:	2024
PID:	20.500.12556/DKUM-86977
UDC:	005.8
COBISS.SI-ID:	193517059
Publication date in DKUM:	23.04.2024
Views:	399
Downloads:	54
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	02.02.2024

Secondary language

Language:	English
Title:	Application of project management in strategic planning of project PARTY LINE
Abstract:	The development and strategic composition, as well as the projection of the PARTY LINE project, a project that is not yet on the market and is entirely different from what people are used to, is a challenging task in which we have determined that there is interest in the market. For a basic understanding and direction of the business plan, we have gone through the theoretical definition of project management, where we have defined a project as the use of certain resources in the interest of creating a certain novelty. Within this theme, we have identified different types of projects, their objectives, their life cycle and phases of operation, characteristics, and their documentation. Through project management, we have highlighted that this is a process carried out to achieve set goals while simultaneously reviewing and controlling time, quality, people, and everything else. The set of functionalities of project management falls within planning, motivation, control, direction, and monitoring. We have prepared the bus project based on the parallel foundation of strategic management, which focuses on the analysis and selection of the right strategies for further appropriate operation. With additional detailed analysis of project participants and project risks, we have created the appropriate basis and foundation for preparing a project or business plan. Throughout the master's thesis, we have found that the PARTY LINE project is extremely legislatively conditioned. If we want its implementation within the established concept, the most important tasks are to ensure that the project complies with all laws and regulations with an exceptional project security scheme. Security and legislation are the cornerstones around which all elements and activities revolve. The bus will not be standard but will be modified within the regulations with approved homologation. The project's route is planned in a city with oversaturated urban events that spread to more densely populated areas of Maribor, where residents, due to distance, do not choose to go out or go home in any other way than by transportation. The project is a fresh product of two worlds with significant direct and indirect effects, which are beneficial to society, creating a need to protect it with a patent and a trademark. The strategic plan for the bus will be implemented within company X in the interest of its approval in the public transportation area, which also offers numerous opportunities for potential financing and sponsors. Research and review of empirical data demonstrate a significant interest from people in the operation of the project. In the late night hours, there is a lack of transportation options, and the results also show significant issues related to driving under the influence of alcohol and a shortage of parking spaces. With proper implementation and pricing definition, we can positively impact society by addressing these issues and at the same time boost the bus sales of company X, which currently does not operate during these hours, but even if it did, it would be non-competitive in its standard form.
Keywords:	project, project management, process, bus, PARTY LINE

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