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Title:Učinki vpeljave poslovne analitike v procesu digitalne tranformacije: analiza primera
Authors:ID Plahuta, Žan (Author)
ID Perko, Igor (Mentor) More about this mentor... New window
Files:.pdf MAG_Plahuta_Zan_2024.pdf (3,47 MB)
MD5: 1F5172C268C1F7CD9C7F150C5CE0D152
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Poslovna analitika postaja vse večji in pomembnejši del poslovanja vsakega podjetja, zato je pomembno, da je pravilno implementirana in vpeljana v podjetje, kar prinese številne pozitivne lastnosti in izboljšave, tako na področju zaposlenih kot tudi na področju poslovanja podjetja samega. Na podlagi teoretične literature in raziskav najprej preučimo in opredelimo poslovno analitiko na splošno. Začnemo s samo zgodovino poslovne analitike in njenim razvojem skozi čas, sledi opredelitev procesa poslovne analitike in njenih nivojev, po katerih je strukturirana, kjer obrazložimo njeno delitev na različne tipe. Nato razdelimo trende poslovne analitike na štiri trenutno najpomembnejše dele in vsakega na primerih obrazložimo. V poglavju o vizualizaciji podatkov pojasnimo načela učinkovite vizualizacije, za tem pa preučimo in obrazložimo še tipe vizualizacij in nadzornih plošč, ki se jih najpogosteje poslužujemo za čim bolj uspešen in enostaven prikaz podatkov. Sledi predstavitev in primerjava različna orodja, ki se uporabljajo za ustvarjanje vizualizacij in nadzornih plošč v poslovni analitiki, v zadnjem poglavju teoretičnega dela pa še opišemo in obrazložimo učinke vpeljave poslovne analitike v podjetje na podlagi raziskav. Prvo poglavje analize primera predstavlja pregled trenutnega stanja podatkov v podjetju pred implementacijo in vpeljavo poslovne inteligence, kjer je opisano trenutno stanje in izzivi s katerimi se bomo soočali tekom vpeljave. Za tem je opisan postopek in obrazložitev ustvarjanja podpornih modulov za povezavo, preoblikovanje in shranjevanje podatkov s podatkovno zbirko, nato pa še opis orodja in prikaz vzpostavitve orodja Metabase s katerim bomo pripravili vizualizacije in nadzorne plošče. V nadaljevanju je opisana še priprava posameznih nadzornih plošč in vizualizacij, ki smo jih tekom implementacije in vpeljave ustvarili. V zadnje poglavju analize primera pa so opisane ugotovitve rezultatov analiz vpeljave poslovne analitike v podjetje.
Keywords:poslovna analitika, vizualizacija podatkov, nadzorna plošča, Metabase
Place of publishing:Maribor
Publisher:Ž. Plahuta
Year of publishing:2024
PID:20.500.12556/DKUM-88448 New window
UDC:004.6:004.8
COBISS.SI-ID:201962243 New window
Publication date in DKUM:16.07.2024
Views:289
Downloads:98
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:25.04.2024

Secondary language

Language:English
Title:The effects of implementing business analytics in the process of digital transformation: a case analysis
Abstract:Business analytics is becoming an increasingly larger and more important part of every company's operation. If properly implemented and integrated into the company, business analytics brings numerous positive attributes and improvements for employees and the company's operations itself. Based on theoretical literature and research, we first examine and define business analytics in general. We start with the history of business analytics and its evolution over time, followed by the definition of the business analytics process and its structure, explaining its typology. We then divide business analytics trends into the four currently most important parts: Artificial intelligence, data security and ethics, Large natural language models and data visualisation. In the next paragraph, we explain the principles of effective visualization and then examine and explain the types of visualizations and dashboards that are most commonly used for successful and straightforward data representation. This is followed by the presentation and comparison of various tools used for creating visualizations and dashboards in business analytics, and in the final chapter of the theoretical part, we describe and explain the effects of implementing business analytics in a company based on research. Three business analytics tools are examined, focusing on their visualisation approach: Metabase, Tableau, and Power BI. In the case analysis, we examine the current state of data in the company before the implementation and integration of business intelligence, focusing on the challenges we will face during the integration. Following is a description of the implementation process and an explanation of creating supporting modules for data connection, transformation, and storage with the database, followed by a description and setting up the Metabase tool with which we will prepare visualizations and dashboards. Furthermore, the preparation of individual dashboards and visualizations created during the implementation and integration is described. In the final chapter of the case analysis, the findings of the results of the analysis of the implementation of business analytics in the company are presented.
Keywords:business analytics, data visualization, dashboard, Metabase


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