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Title:Analiza in optimizacija spletnega mesta na primeru organizacije : diplomsko delo
Authors:ID Toplak, Kristjan (Author)
ID Tomažič, Tina (Mentor) More about this mentor... New window
ID Pušnik, Maja (Comentor)
Files:.pdf UN_Toplak_Kristjan_2024.pdf (1021,61 KB)
MD5: 89DE5BA4FA3CDC1A334DAFCECDD81863
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Optimizacija spletnih strani je proces, ki vključuje načrtovanje in izvajanje strategij za povečanje vidljivosti spletnega mesta v iskalnih rezultatih za določene ključne besede. Proces povečuje promet na spletnem mestu in izboljšuje njegovo učinkovitost pri doseganju zastavljenih ciljev. V teoretičnem delu so obravnavani osnovni koncepti spletnih iskalnikov, postopek optimizacije spletnih mest ter razlika med belimi in temnimi metodami optimizacije. V empiričnem delu je bil izveden eksperiment, razdeljen na tri faze. V prvi fazi je bila izvedena analiza stanja spletnega mesta pred optimizacijo. Druga faza je zajemala izvedbo optimizacije s spremembami, ki so bile identificirane v prvi fazi. V tretji fazi smo primerjali spremembe pred in po optimizaciji. Proces je omogočil vpogled v praktično uporabo teoretičnih konceptov ter njihov vpliv na izboljšanje učinkovitosti spletnega mesta v realnem okolju.
Keywords:optimizacija za spletne iskalnike, splet, tehnike optimizacije, spletni iskalniki
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[K. Toplak]
Year of publishing:2024
Number of pages:1 spletni vir (1 datoteka PDF (VII, 40 f.))
PID:20.500.12556/DKUM-89018 New window
UDC:004.659:004.774.2(043.2)
COBISS.SI-ID:204002819 New window
Publication date in DKUM:11.07.2024
Views:469
Downloads:96
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:05.06.2024

Secondary language

Language:English
Title:Website analysis and optimization using an organisation as a case study
Abstract:Search engine optimization is a process that involves planning and implementing strategies to increase the visibility of a website in search results for specific keywords.The process increases traffic to the website and improves its effectiveness in achieving its goals. The theoretical part discusses the basic concepts of search engines, the process of optimizing websites and the difference between white and dark optimisation methods. In the empirical part, an experiment divided into three phases was conducted. In the first phase, an analysis of the state of the website before optimization was carried out. The second phase consisted of performing the optimization with the changes identified in the first phase. Third phase compared the changes before and after optimization. The process provided insight into the practical application of the theoretical concepts and their impact on improving the performance of a website in a real-world environment.
Keywords:search engine optimization, web, optimization techniques, search engines


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