Ustvarjalno reševanje ohranjanja tržnega deleža podjetja x

Šimek Oven, Neja

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Title:	Ustvarjalno reševanje ohranjanja tržnega deleža podjetja x
Authors:	ID Šimek Oven, Neja (Author) ID Čančer, Vesna (Mentor) More about this mentor...
Files:	VS_Simek_Oven_Neja_2024.pdf (1,53 MB) MD5: E56D77831D4B1E99F372199A8741780F
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomskem delu smo se osredotočili na primer podjetja X, ki je zaradi vstopa nove konkurence začelo izgubljati stranke, kar je tudi osrednji problem diplomskega dela. Diplomsko delo je sestavljeno iz teoretičnega in praktičnega dela. V teoretičnem delu smo predstavili proces ustvarjalnega reševanja problemov, vključeno z izbranimi tehnikami definiranja in generiranja problemov upravniško dejavnost in osnove o konkurenci in tržnem deležu. Izračunali smo tudi tržni delež podjetja X in tržni delež konkurenčnega podjetja Y. Dobljene rezultate smo primerjali s tržnimi deleži iz pred enega leta in ugotovili, da se je tržni delež podjetja X zmanjšal za manj kot 5 %. Sledila je praktična izvedba tehnike W, kjer smo ugotovili, da konkurenca ustvarja prednost pred podjetjem X z nižjimi cenami upravljanja, in tehnike petih zakajev, kjer smo ugotovili, da je glavni vzrok za nastanek problema nezadovoljstvo zaposlenih podjetja X, in navedli rešitev. Ugotovili smo, da cena upravljanja odstopa za 0,03 EUR/m². S pridobitvijo tega rezultata in izvedb tehnik smo ugotovili, da podjetje X, ne more znižati cene upravljanja, saj bi to negativno vplivalo na poslovanje podjetja. Za tem smo uporabili tehniko miselnega vzorca, s katero smo ponazorili problem v obliki miselnega vzorca in ga tudi podrobneje razložili. Nato smo izvedli še SWOT analizo, kjer smo identificirali prednosti, slabosti, priložnosti in grožnje podjetja X glede na vsa podjetja v dejavnosti upravljanja nepremičnin. S tehnikami generiranja idej, natančneje tehniko zapisovanja idej, smo skupaj s strokovnjakinjama predlagali ideje za razrešitev problema. Med vsemi navedenimi idejami so najprimernejše ideje; ideja o plačanih nadurah, team buildingih in izobraževanju zaposlenih, ponujanju dodatnih del stanovalcem stavb (delo čistilke, hišnika) in ankete o zadovoljstvu strank. Izvedli smo tudi tehniko liste oznak, kjer smo opredelili trenutno stanje in podali izboljšave in komentar prednosti in koristi. Skozi raziskavo smo ugotovili, da če želi podjetje X pridobiti konkurenčno prednost pred podjetjem Y, mora najprej poskrbeti za zadovoljstvo zaposlenih. Pri zapisovanju idej smo dobili več strokovno ovrednotenih idej, kot pri tehniki liste oznak.
Keywords:	upravljanje nepremičnin, tržni delež, konkurenca, metode ustvarjalnega reševanja problemov.
Place of publishing:	Maribor
Publisher:	N. Šimek Oven
Year of publishing:	2024
PID:	20.500.12556/DKUM-89724
UDC:	339.13:519.6
COBISS.SI-ID:	208879363
Publication date in DKUM:	25.09.2024
Views:	121
Downloads:	46
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	07.08.2024

Secondary language

Language:	English
Title:	Creative problem solving of maintaining company x´s market share
Abstract:	In this thesis, we focused on a case study of a company X, which began losing costumers due to the entry of new competition, which is the central problem of the thesis. The thesis is divided into theoretical and practical parts. In the theoretical part, we presented the process of creative problem solving, including selected techniques for defining and generating problems in management activitiesm as well the basic of competition and market share. We also calculated the market share of company X and the competing company Y. The obtained results were compared with the market shares from a year ago, revealing that the market share of company X decreased by less than 5%. This was followed by the practical application of techique W, where we found that the competition is gaining an advantage over company X through lower management prices and the Five Whys technique, where we identified wmployee dissatisfaction at company X as the root cause of the problem, and provided solution. We found that the management price devitates by 0,03 EUR/m². Based on these results and the application of various techniques, we concluded that company X cannot reduce its management prices, as this would negatively impact its operations. Subsequently, we applied the mind mapping tecnique to illustrate the problem in the form od a mind map and provided a detailed explanation. We then conducted a SWOT analysis, identifying the strenghts, weaknesses, opportunities and threats of company X relative to other companies in the poperty management industry. Using idea generation techniques, specifically the idea writting tecnique, we collaborated with two experts to propose ideas for solving the problem. Among the suggested ideas, the most suitable ones include: paid overtime, teambuilding activities and employee training, offering additional services to building residents (such as cleaning and handyman services), and customer satisfaction surveys. We also carried out the attribute listing technique, were we defined the current state, provided improvments, and commented on the advantages and benefits. Through our research, we determined that if company X wants to gain a competitive advantage over company Y, it must first focus on employee satisfaction. We found that the idea writing technique yielded more proessionally evaluated ideas than the attribute listing technique.
Keywords:	Property management, market share, competition, creative problem solving methods.

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