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Title:Analiza tržnih potreb in razvoj novega produkta
Authors:ID Šmelcer, Katja (Author)
ID Urh, Benjamin (Mentor) More about this mentor... New window
Files:.pdf UN_Smelcer_Katja_2024.pdf (1,01 MB)
MD5: 8E0440D5FCA2A8E6772122D156E3147D
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Naredili smo analizo trga na področju optike, ki se ukvarja z opravljanjem okulističnih pregledov, izdelavo in prodajo korekcijskih očal, prodajo sončnih očal ter kontaktnih leč. Želeli smo predstaviti novo storitev na trgu, ki se imenuje brezplačna kontrola vida. Z opravljeno analizo trga smo našo hipotezo potrdili in pokazali, da so pacienti zainteresirani za našo novo storitev brezplačne kontrole vida.
Keywords:Katja Šmelcer, optika, storitev, izračun prihodkov in stroškov
Place of publishing:Maribor
Year of publishing:2024
PID:20.500.12556/DKUM-90117 New window
COBISS.SI-ID:214637827 New window
Publication date in DKUM:15.11.2024
Views:212
Downloads:42
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:22.08.2024

Secondary language

Language:English
Title:Analysis of market needs and new product development
Abstract:We conducted a market analysis in the field of optics, focusing on eye examinations, the production and sale of prescription glasses, the sale of sunglasses, and contact lenses. We aimed to introduce a new service to the market called free eye check-up. The market analysis confirmed our hypothesis and demonstrated that patients are interested in our new free eye check-up service.
Keywords:Katja Šmelcer, optics, service, calculation of revenues and costs


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