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Title:Analiza in primerjava dinamičnosti dveh podjetij, ki sta neposredna konkurenta v panogi
Authors:ID Iseinoski, Sara (Author)
ID Duh, Mojca (Mentor) More about this mentor... New window
Files:.pdf MAG_Iseinoski_Sara_2024.pdf (2,13 MB)
MD5: 6825449368488374B41025BA5A0293E8
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V teoretičnem delu magistrske naloge smo opredelili teoretična izhodišča za življenjski cikel podjetja, njegovo rast in razvoj. Nato sledi poglavje o modelu razvoja podjetij po avtorjih Pümpinu in Prangeju, kjer avtorja razlikujeta štiri tipe podjetij, in sicer pionirsko, rastoče in zrelo podjetje ter podjetje v preobratu. Sledila je opredelitev dinamičnosti oziroma dinamičnega podjetja in deset posebnosti, ki opredeljujejo dinamično podjetje. V tem delu naloge opredelimo tudi teorijo dinamičnih zmožnosti, kjer dinamična sposobnost predstavlja zmožnost podjetja, da integrira, gradi in konfigurira notranje in zunanje kompetence za reševanje hitro spreminjajočih se okoljih. V empiričnem delu najprej predstavimo obe opazovani podjetji, in sicer podjetje X in podjetje Y ter njuno poslovno uspešnost. Sledi raziskovanje razvojnega cikla po Pümpinu in Prangeju, s čimer želimo ugotoviti, kakšni elementi so prisotni v opazovanih podjetjih. Pri analizi odstopanja dinamičnosti podjetij od ciljne ugotovimo, da dinamičnost podjetij ne odstopa od ciljne, to smo zaznali le v primeru elementa razvoj promotorjev dinamike. Magistrsko delo zaključimo s primerjavo dinamičnosti obeh podjetij, sintezo spoznanj ter s predlogi ukrepov za dinamizacijo, in sicer se osredotočimo na element promotorjev dinamike, saj smo tukaj zaznali odstopanje.
Keywords:življenjski cikel podjetja, rast, razvoj, model razvoja, dinamičnost, dinamično podjetje
Place of publishing:Maribor
Publisher:S. Iseinoski
Year of publishing:2024
PID:20.500.12556/DKUM-90203 New window
UDC:005.412
COBISS.SI-ID:210250243 New window
Publication date in DKUM:04.10.2024
Views:121
Downloads:70
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:26.08.2024

Secondary language

Language:English
Title:Analysis and comparison of the dynamics of two companies that are direct competitors in the industry
Abstract:In the theoretical part of this master's thesis, we defined the theoretical foundations for the business life cycle, its growth, and development. The next chapter discusses the development model of companies according to Pümpin and Prange, where the authors distinguish four types of companies: pioneering, growing, mature, and turnaround companies. This was followed by a definition of dynamism or a dynamic company and ten specific features that define a dynamic company. In this part of the thesis, we also define the theory of dynamic capabilities, where dynamic capability represents a company's ability to integrate, build, and reconfigure internal and external competencies to address rapidly changing environments. In the empirical part, we first present the two observed companies, namely company X and company Y, and their business performance. This is followed by an exploration of the developmental cycle according to Pümpin and Prange, with the aim of identifying which elements are present in the observed companies. In analyzing the deviation of dynamism from the target, we find that the dynamism of the companies does not deviate from the target dynamism, except in the case of the element of the development of dynamic promoters, where this deviation was noted. The master's thesis concludes with a comparison of the dynamism of both companies, a synthesis of findings, and proposals for measures to enhance dynamism, focusing on the element of dynamic promoters, where we identified a deviation.
Keywords:life cycle of the compay, growth, development, development model, dynamism, dynamic company


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