Izzivi širjenja poslovanja družinskih podjetij na mednarodni trg

Stoyanovich, Anastasiya Nikolaeva

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Title:	Izzivi širjenja poslovanja družinskih podjetij na mednarodni trg
Authors:	ID Stoyanovich, Anastasiya Nikolaeva (Author) ID Marič, Miha (Mentor) More about this mentor...
Files:	MAG_Stoyanovich_Anastasiya_Nikolaeva_2024.pdf (1,40 MB) MD5: 7419094957A401B8A898370ABF9B104E
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Ukvarjali se bomo z družinskimi podjetji iz Republike Srbije, ki širijo svoje poslovanje na mednarodni trg. Zanimajo nas družinska podjetja, njihove družinske vrednote in izkušnje pri poslovanju na mednarodnem trgu. Na podlagi njihovih izkušenj, mnenj in stališč bomo dobili vpogled v to, kako razvijajo svoje poslovanje. Cilj je odkriti družinske vrednote, ki jih gojijo omenjena družinska podjetja, da bi bolje razumeli njihov način dela, položaj na mednarodnem trgu in konkurenčne prednosti, ki jih izpostavljajo. V teoretičnem delu bomo pojasnili pojme, kot sta družinski posel in trg, na katerem poslujejo družinska podjetja, da bi razumeli njihove osnovne značilnosti in posebnosti poslovanja. Nato bomo raziskali proces internacionalizacije družinskih podjetij, motive, prednosti in slabosti samega procesa internacionalizacije, pa tudi izzive, s katerimi se družinska podjetja lahko srečujejo. Prav tako bomo opredelili družinske vrednote, da bi razumeli njihov pomen in vpliv na poslovanje. Poslovanje družinskih podjetij iz Srbije na mednarodnem trgu smo raziskali s pomočjo strukturiranega intervjuja odprtega tipa. V empiričnem delu so prikazani odgovori na intervjuje, ki smo jih izvedli z lastniki in člani družinskih podjetij. Združili smo njihove izkušnje, razmišljanja in stališča ter ugotovili, da se srečujejo z različnimi izzivi pri poslovanju na mednarodnem trgu, kot so plačilna tveganja, pomanjkanje ustreznega obratnega kapitala in jezikovne ovire. Obstoječi stereotipi o družinskih podjetjih, ki poslujejo na mednarodnem trgu zgolj zato, ker prihajajo iz Srbije, so lahko izzivalni in zato dovolj močan motivator za dokazovanje in vztrajnost. Intervjuvana podjetja so podala nasvete za potencialno poslovanje na mednarodnem trgu drugih družinskih podjetij, ki temeljijo na vztrajnosti, doslednosti in poštenosti. S tem raziskovanjem pridobimo vpogled v izzive, s katerimi se družinska podjetja srečujejo, in smernice za tiste, ki bi se pogumno odločili za širjenje poslovanja na mednarodni trg. Delo lahko služi kot ideja za nadaljnje raziskovanje poslovnih tveganj na mednarodnem trgu in metod, ki bi lahko potencialno zmanjšale tveganja in stabilizirale poslovanje.
Keywords:	družinska podjetja, mednarodni trg, družinske vrednote, kulturne razlike, poslovni izzivi.
Place of publishing:	Maribor
Year of publishing:	2024
PID:	20.500.12556/DKUM-90384
COBISS.SI-ID:	215012355
Publication date in DKUM:	15.11.2024
Views:	109
Downloads:	48
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	02.09.2024

Secondary language

Language:	English
Title:	Challenges of expanding family businesses on the international market
Abstract:	We will focus on family businesses from the Republic of Serbia that are expanding their operations to the international market. Our interest lies in these family businesses, their family values, and their experiences in conducting business on the international stage. Based on their experiences, opinions, and attitudes, we will gain insight into how they develop their business. The aim is to uncover the family values nurtured by these family businesses to better understand their work methods, position in the international market, and the competitive advantages that set them apart. In the theoretical part, we will explain concepts such as family business and the market in which family businesses operate, in order to understand their basic characteristics and business specificities. We will then explore the process of internationalization of family businesses, the motives, advantages, and disadvantages of the internationalization process itself, as well as the challenges that family businesses may encounter. We will also define family values to highlight their importance and impact on business operations. We explored the operations of family businesses from Serbia in the international market using a structured open-ended interview. The empirical part of the study presents the responses gathered from interviews conducted with the owners and members of these family businesses. By combining their experiences, thoughts, and opinions, we concluded that they face numerous challenges when operating in the international market, such as payment collection, lack of adequate working capital, and language barriers. Existing stereotypes about family businesses operating in the international market merely because they are from Serbia can be challenging and, therefore, a strong motivator for proving themselves and persevering. The interviewed businesses provided advice for other family businesses considering international market ventures, focusing on persistence, consistency, and honesty. This research offers insights into the challenges faced by family businesses and provides guidelines for those who aspire to expand their operations internationally. The study can also serve as a basis for further research on business risks in the international market and potential methods to mitigate these risks and stabilize operations.
Keywords:	family businesses, international market, family values, cultural differences, business challenges.

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