Analiza vloge mentorstva v start-upih na primeru Tovarne podjemov

Bezjak, Lucija

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Title:	Analiza vloge mentorstva v start-upih na primeru Tovarne podjemov
Authors:	ID Bezjak, Lucija (Author) ID Huđek, Ivona (Mentor) More about this mentor...
Files:	UN_Bezjak_Lucija_2024.pdf (2,37 MB) MD5: CDF9FCA9A3A653E0D66BC5E742F31D9F
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Namen diplomske naloge je bil raziskati, kako se pomoč in mentoriranje startupom prilagaja, kakšne oblike pomoči so jim na voljo ter dotično spoznati, kako deluje sistem mentorstva na primeru univerzitetnega inkubatorja Tovarna podjemov. V teoretičnem delu smo analizirali startup podjetja, ki so znana po svoji specifičnosti, kar je pomembno za njihovo nadaljnjo obravnavo in nudenje posebne pomoči. Potrebno je upoštevati njihove značilnosti, kot so visoka stopnja inovativnosti, hitra rast in tveganje, ter kakšno pomembnost igra zanje podporno okolje. Poznamo veliko različnih tipov mentorstva, kakšne vloge imajo in kateri so ključni elementi uspešnega mentoriranja na tujem primeru. Poseben poudarek je bil namenjen razlikovanju med inkubatorji in pospeševalniki, ki startupom nudijo različne oblike podpore, od fizične infrastrukture do vsebinske in finančne pomoči, v ospredju pa se postavlja predvsem skrb za psihosocialno podporo. Empirična raziskava je vključevala intervjuje s svetovalcem, mentorjem in mentorirancem ter analizo njihovega sodelovanja. Poudarek je bil na celotnem procesu in preučevanju ujemanja med mentorji in mentoriranci, kar je delo svetovalca in na učinkovitosti mentorstva ter ključnih izzivih, s katerimi se soočajo startupi in mentorji v procesu mentoriranja. Rezultati so pokazali, da je uspešno mentorstvo odvisno od ustrezne prilagoditve mentorstva specifičnim potrebam podjetij, aktivne vloge obeh strani ter da dobro načrtovan mentorski program doprinese k mentalnemu zdravju podjetnikov kot tudi prihranjen čas, ki ga pridobijo s pomočjo izkušenih mentorjev. Kot kritična analiza in predlogi za izboljšanje so predlagani večja samokritičnost obeh strani, transparentna komunikacija in boljša informiranost o startup pomoči s strani države.
Keywords:	mentorstvo, startup podjetje, podjetniški razvoj, podpora podjetnikom, podjetniški inkubatorji
Place of publishing:	Maribor
Publisher:	L. Bezjak
Year of publishing:	2024
PID:	20.500.12556/DKUM-90533
UDC:	005.963.2
COBISS.SI-ID:	215739651
Publication date in DKUM:	20.11.2024
Views:	249
Downloads:	94
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	07.09.2024

Secondary language

Language:	English
Title:	Analysis of the role of mentorship in startups on the examples of Tovarne podjemov
Abstract:	The purpose of this thesis was to explore how support and mentoring for startups are adapted, what types of assistance are available to them, and to specifically examine how the mentoring system operates in the case of the university incubator, Tovarna podjemov. In the theoretical part, we analyzed startup companies, which are known for their specific characteristics, that areimportant for their further development and provision of specialized support. It is necessary to consider their traits, such as a high level of innovation, rapid growth, and risk, as well as the significance of a supportive environment. There are many different types of mentoring, their roles, and the key elements of successful mentoring based on foreign examples. Special emphasis was placed on distinguishing between incubators and accelerators, which provide startups with various forms of support, ranging from physical infrastructure to substantive and financial assistance, with a particular focus on their mental well-being. The empirical research included interviews with a consultant, mentor, and mentee, as well as an analysis of their collaboration. The focus was on the entire process, examining the alignment between mentors and mentees, which is the work of the consultant, and the effectiveness of mentoring, as well as the key challenges faced by startups and mentors during the mentoring process. The results showed that successful mentoring depends on the appropriate adaptation of the mentoring process to the specific needs of companies, the active involvement of both parties, and that a well-planned mentoring program contributes to the mental health of entrepreneurs as well as time saved, thanks to the guidance of experienced mentors. Critical analysis and suggestions for improvement include greater self-criticism from both parties, transparent communication, and better information about state support for startups.
Keywords:	mentorship, startup company, entrepreneurial development, entrepreneur support, entrepreneurial incubators

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