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Title:Prenova celostne grafične podobe - "Ahat" : diplomsko delo
Authors:ID Šarfer Veselič, Tilen (Author)
ID Koren, Matej (Mentor) More about this mentor... New window
Files:.pdf UN_Sarfer_Veselic_Tilen_2024.pdf (3,07 MB)
MD5: 405A5F6F9C725DE98CBFE2BEAD7C1CCB
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Diplomsko delo se osredotoča na preoblikovanje celostne grafične podobe trgovine Ahat, ki se ukvarja s prodajo kristalov in nakita. Teoretični del govori o grafičnem oblikovanju, elementih in funkcijah celostne grafične podobe ter analizi tako stare vizualne identitete, kot tudi konkurenčnih vizualnih identitet. V empiričnem delu smo z digitalnimi orodji le-to prenovili z namenom usklajevanja podobe in boljše vizualne prepoznavnosti. Med kreativnim procesom smo navdih in napotke črpali iz naučenega pri teoretičnem delu.
Keywords:celostna grafična podoba, oblikovanje, vizualna identiteta
Place of publishing:Maribor
Place of performance:Maribor
Publisher:T. Šarfer Veselič
Year of publishing:2024
Number of pages:1 spletni vir (1 datoteka PDF (X, 46 f.))
PID:20.500.12556/DKUM-90624 New window
UDC:659.12/.13(043.2)
COBISS.SI-ID:223412995 New window
Publication date in DKUM:22.10.2024
Views:346
Downloads:147
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:11.09.2024

Secondary language

Language:English
Title:Corporate identity renovation - "Ahat"
Abstract:The diploma thesis focuses on the redesign of the corporate visual identity of the Ahat store, which specialises in selling crystals and jewellery. The theoretical part presents graphic design, elements and functions of the visual corporate identity, and analysis of both the old and the competition's visual identities. In the empirical part, we have used digital tools to redesign the corporate visual identity in order to harmonise it, while improving the visual recognition. During the creative process, we drew inspiration and guidance from what we had learned in the theoretical part.
Keywords:corporate visual appearance, designing, visual identity


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