Dejavniki notranje in zunanje motivacije pri generaciji Z

Micova, Jelena

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Naslov:	Dejavniki notranje in zunanje motivacije pri generaciji Z
Avtorji:	ID Micova, Jelena (Avtor) ID Marič, Miha (Mentor) Več o mentorju...
Datoteke:	VS_Micova_Jelena_2024.pdf (544,32 KB) MD5: 587F6551476339E0DFBDC3A4FF6E7EA8
Jezik:	Slovenski jezik
Vrsta gradiva:	Diplomsko delo/naloga
Tipologija:	2.11 - Diplomsko delo
Organizacija:	FOV - Fakulteta za organizacijske vede
Opis:	Motivacija je ključen dejavnik, ki človeka žene k nekemu napredku. Spodbuja ljudi, da dosegajo najboljše rezultate in uresničujejo svoje zadane cilje. Sestavljena je iz treh prvin, to so potreba, dejavnost in cilj. Delimo jo na notranjo in zunanjo motivacijo. Notranja motivacija nastopi takrat, ko je posameznik motiviran zgolj zaradi lastne želje, kot je to npr. želja po novem znanju, po izzivu, užitku in raziskovanju samega sebe. Zunanja motivacija se deli na materialne in nematerialne nagrade. Materialne so npr. denar, darila in plača. Nematerialne pa so lahko pohvala, kariera in dobra ocena. Pripadniki generacije Z spadajo v obdobje od leta 1997 do leta 2012. To je generacija, ki je bila prisotna pri hitrem digitalnem napredku, prav tako je bila prisotna razcvetu pametnih naprav. Značilno zanje je, da jih najdemo na družbenih omrežjih. Motivirajo jih njihove vrednote, zelo pomemben pa jim je tudi osebni razvoj. Namen raziskave je bil raziskati in analizirati motivacijo generacije Z. V raziskovalnem delu smo si zastavili raziskovalna vprašanja, na katera smo odgovore pridobili s pomočjo anketnega vprašalnika. Ugotovili smo, kaj generacijo Z najbolj motivira in kakšen vpliv imajo nanje določeni dejavniki notranje ter zunanje motivacije. Glavne ugotovitve izvedene ankete so, da so v večini odgovarjale ženske, stopnja izobrazbe anketiranih je v povprečju srednješolska. Izobrazba je anketirancem zmerno pomembna. V večini dajejo velik poudarek motivaciji, saj z njeno pomočjo lažje opravljajo zadane naloge. Glede zunanje motivacije je na prvem mestu denar, pri notranji motivaciji pa občutek dosežka. Ker so anketiranci rojeni v obdobje tehnologije, jim le-ta ne predstavlja večjih težav, tehnološko pa so podučeni do neke mere. Prav tako se anketiranci nekoliko strinjajo, da se nekaj stvari naučijo tudi od Youtuba. Povprašali smo jih tudi, ali so imeli njihovi starši vpliv pri izbiri njihove izobrazbene smeri, v večini niso imeli vpliva. Generacija Z se zaveda pomembnosti ravnovesja med poklicnim in zasebnim življenjem. Povprečno so naklonjeni delu od doma. Velika večina anketirancev v prihodnosti želi postati samostojni podjetnik. Kljub teoretičnim izhodiščem smo s pomočjo analize podatkov pridobljenih z anketo ugotovili, da pripadniki generacije Z raje komunicirajo v živo.
Ključne besede:	motivacija, notranja motivacija, zunanja motivacija, generacija Z
Kraj izida:	Maribor
Leto izida:	2024
PID:	20.500.12556/DKUM-90686
COBISS.SI-ID:	215154179
Datum objave v DKUM:	15.11.2024
Število ogledov:	300
Število prenosov:	294
Metapodatki:
Področja:	FOV
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Licence

Licenca:	CC BY-NC-ND 4.0, Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna

Povezava:	http://creativecommons.org/licenses/by-nc-nd/4.0/deed.sl
Opis:	Najbolj omejujoča licenca Creative Commons. Uporabniki lahko prenesejo in delijo delo v nekomercialne namene in ga ne smejo uporabiti za nobene druge namene.
Začetek licenciranja:	16.09.2024

Sekundarni jezik

Jezik:	Angleški jezik
Naslov:	Internal and external motivational factors in generation z
Opis:	Motivation is the key factor that drives a person to some progress. It encourages people to achieve their best results and achieve their set goals. It consists of three elements: need, activity and goal. We divide it into internal and external motivation. Internal motivation occurs when an individual is motivated solely by his own desire, such as the desire for new knowledge, for challenge, pleasure and self-exploration. Extrinsic motivation is divided into tangible and intangible rewards. They are material for example money, gifts and salary. Intangibles can be praise, a career and a good grade. Defines the members of generation Z as belonging to the period from 1997 to 2012. This is the generation that was present at the rapid digital progress and was also present at the boom of smart devices. It is typical for them to be found on social networks. They are motivated by their values, and personal development is also very important to them The purpose of the research was to investigate and analyze the motivation of generation Z. In the research part, we asked ourselves research questions, the answers to which were obtained with the help of a survey questionnaire. We found out what motivates generation Z the most and what influence certain factors of internal and external motivation have on them. The main findings of the conducted survey are that the majority of respondents were women, and the average level of education of the respondents was high school. Education is moderately important to respondents. In most cases, they place great emphasis on motivation, because with its help they can perform tasks more easily. For extrinsic motivation, money comes first, while for intrinsic motivation, a sense of achievement comes first. Since the respondents were born in the era of technology, it does not pose any major problems for them, and they are technologically educated to some extent. Also, the respondents somewhat agree that they learn some things from YouTube as well. We also asked them whether their parents had an influence on their choice of educational direction, in most cases they had no influence. Generation Z is aware of the importance of work-life balance. On average, they are in favor of working from home. The vast majority of respondents want to become self-employed in the future. Despite the theoretical starting points, with the help of the analysis of the data obtained through the survey, we found that members of Generation Z prefer to communicate live.
Ključne besede:	motivation, intrinsic motivation, extrinsic motivation, generation Z

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