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Title:Environmental responsibility and communication in selected companies in the Podravska statistical region
Authors:ID Virant, Zala (Author)
ID Osojnik, Janez (Author)
ID Kozmus, Andreja (Author)
Files:.pdf RAZ_Virant_Zala_2024.pdf (921,84 KB)
MD5: 41312864F327871B4C1D7FF6645D5521
 
URL https://doi.org/10.3986/AGS.13518
 
Language:English
Work type:Scientific work
Typology:1.01 - Original Scientific Article
Organization:FF - Faculty of Arts
Abstract:The paper presents best practices pursued by eight companies from the Podravska statistical region selected because they promote green transition in this society. In the theoretical section, the article presents environmental responsibility as part of corporate social responsibility and deals with the type of communication needed to address and motivate people to implement the EU Green Deal goals. The empirical section analyses eight semi-structured interviews with representatives from selected companies in the Podravska statistical region. The results highlight long-term efforts to raise public awareness about the environmental crisis (without major visible effects), financial aid as the main motivation factor to implement green practices, shortage of specific training courses in communication, and the need for locally focused training.
Keywords:environmental responsibility, sustainability, sustainable organisational practices, green motives, communication, Podravska statistical region
Publication status:Published
Publication version:Version of Record
Publication date:25.09.2024
Year of publishing:2024
Number of pages:str. 98-109
Numbering:Letn. 64, št. 3
PID:20.500.12556/DKUM-90951 New window
UDC:502.12:334.72(497.412)
ISSN on article:1581-6613
COBISS.SI-ID:210951683 New window
DOI:10.3986/AGS.13518 New window
Publication date in DKUM:11.10.2024
Views:144
Downloads:73
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Record is a part of a journal

Title:Acta geographica Slovenica
Shortened title:Acta geogr. Slov.
Publisher:Geografski inštitut Antona Melika ZRC SAZU, Založba ZRC, Slovenska akademija znanosti in umetnosti
ISSN:1581-6613
COBISS.SI-ID:124775936 New window

Document is financed by a project

Funder:Other - Other funder or multiple funders
Funding programme:Republic of Slovenia, Ministry of Higher Education, Science and Innovation
Project number:NRP 3330-22-3514 (PP5)
Name:Komuniciranje podnebne krize za uspešen prehod v zeleno družbo
Acronym:ZELEN.KOM

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:25.09.2024

Secondary language

Language:Slovenian
Title:Okoljska odgovornost in komunikacija v izbranih podjetjih v Podravski statistični regiji
Abstract:V prispevku so predstavljene dobre prakse osem podjetij iz podravske statistične regije, ki so bila izbrana zaradi spodbujanja zelenega prehoda v tem okolju. V teoretičnem delu članek predstavlja okoljsko odgovornost kot del družbene odgovornosti podjetij in obravnava vrsto komunikacije, ki je potrebna za nagovarjanje in motiviranje ljudi za izvajanje ciljev zelenega dogovora EU. V empiričnem delu je analiziranih osem polstrukturiranih intervjujev s predstavniki izbranih podjetij v podravski statistični regiji. Rezultati izpostavljajo dolgoročna prizadevanja za ozaveščanje javnosti o okoljski krizi (brez večjih vidnih učinkov), finančno pomoč kot glavni motivacijski dejavnik za izvajanje zelenih praks, pomanjkanje posebnih usposabljanj na področju komuniciranja in potrebo po lokalno usmerjenem usposabljanju.
Keywords:okoljska odgovornost, trajnostnost, trajnostne organizacijske prakse, zeleni motivi, komunikacija, Podravska statistična regija


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