Promocija tekmovanj kolesarskega kluba adria mobil

Jordan, Adam

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Title:	Promocija tekmovanj kolesarskega kluba adria mobil
Authors:	ID Jordan, Adam (Author) ID Vukovič, Goran (Mentor) More about this mentor... ID Jerebic, Janja (Comentor)
Files:	VS_Jordan_Adam_2025.pdf (1,52 MB) MD5: 9F44AD9F3292907D5F38A6DDFC5329E9
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Promocija tekmovanj Kolesarskega kluba Adria Mobil Ključne besede: promocija, marketing, mediji, kolesarstvo Povzetek Diplomsko delo obravnava pomen promocije športnih dogodkov Kolesarskega kluba Adria Mobil ter njen vpliv na prepoznavnost organizatorjev in udeležbo na prireditvah. V sodobnem času je delovanje brez digitalnih medijev in družbenih omrežij praktično neizvedljivo, saj predstavljajo temeljna orodja za komuniciranje z javnostjo. Strateško načrtovana promocija postaja ena ključnih poti do uspešne izvedbe športnih dogodkov. Namen raziskave je analizirati obstoječe promocijske strategije in predlagati izboljšave za večjo vključenost občinstva. Raziskava temelji na pregledu strokovne literature, anketiranju ciljne publike ter analizi promocijskih praks v športnem marketingu. Rezultati kažejo, da imajo digitalni mediji – zlasti družbena omrežja in video vsebine – ključno vlogo pri učinkoviti promociji športnih dogodkov. Ugotovljeno je bilo tudi, da sodelovanje z lokalno skupnostjo in sponzorji pomembno prispeva k večji uspešnosti prireditev. Rezultati kažejo, da imajo sodobni mediji – zlasti družbena omrežja in video vsebine – osrednjo vlogo pri promociji športnih dogodkov. Njihova prednost je v zmožnosti hitrega širjenja vsebin ter omogočanju neposredne interakcije z občinstvom. K uspešni promociji pomembno prispevajo tudi lokalne skupnosti, sponzorji in vplivne osebe. Poleg izbire ustreznih komunikacijskih kanalov je ključno tudi razumevanje vedenjskih vzorcev ciljne publike ter prilagoditev vsebin njenim interesom in pričakovanjem. Na podlagi ugotovitev so podani predlogi za izboljšanje promocijskih aktivnosti, med drugim povečana uporaba interaktivnih digitalnih vsebin in širitev promocijskih kanalov. Diplomsko delo tako ponuja konkretne smernice za optimizacijo promocije športnih dogodkov ter krepitev prepoznavnosti Kolesarskega kluba Adria Mobil.
Keywords:	promocija, marketing, mediji, kolesarstvo
Place of publishing:	Kranj
Year of publishing:	2025
PID:	20.500.12556/DKUM-92445
COBISS.SI-ID:	249779459
Publication date in DKUM:	22.09.2025
Views:	121
Downloads:	21
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	09.04.2025

Secondary language

Language:	English
Title:	Promotion of the adria mobil cycling club competitions
Abstract:	The thesis deals with the importance of promoting sports events of the Adria Mobil cycling club and its impact on the recognition of organizers and participation in events. Nowadays, it is impossible to operate without digital media and social networks. Therefore, they are fundamental communication instruments. Strategically planned promotion is becoming the main path to the successful implementation of sports events. The purpose of the research is to analyze existing promotional strategies and propose improvements for greater audience involvement. The research is based on a literature review, a survey of the target audience and an analysis of promotional practices in sports marketing. The results show that digital media, especially social networks and video content, play a major role in effective promotion. It has also been shown that cooperation with the local community and sponsors contributes to greater success of events. The results show that modern media, especially social networks and video content, play a central role in the promotion of sports events. The reason for this is that they allow us to quickly disseminate content and directly interact with the audience. Local communities, sponsors and influential people also play an important role in successful promotion. In addition to choosing the right promotional channels, it is also important to understand the behavior of the target audience and adapt promotional content to their desires and interests to make it more attractive. Based on the findings, suggestions are made for improving promotional activities, such as increased use of interactive digital content and expansion of promotion. The thesis thus offers guidelines for optimizing the promotion of sports events and increasing the visibility of the Adria Mobil cycling club.
Keywords:	promotion, marketing, media, cycling

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