Uporaba psihologije prepričevanja pri »pitchu« platforme Glasbena želja

Skralovnik, Anže

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Uporaba psihologije prepričevanja pri »pitchu« platforme Glasbena želja
Authors:	ID Skralovnik, Anže (Author) ID Rus, Matej (Mentor) More about this mentor...
Files:	VS_Skralovnik_Anze_2025.pdf (2,43 MB) MD5: 869D8BD52BEC9F6931765F566EE162F5
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Diplomsko delo obravnava uporabo psihologije prepričevanja pri pripravi poslovnega »pitcha« za platformo Glasbena želja. Osredotoča se na to, kako lahko različne tehnike prepričevanja pripomorejo k učinkovitejši predstavitvi platforme potencialnim investitorjem. V teoretičnem delu so raziskane ključne teorije psihologije prepričevanja, kot so Cialdinijevi principi, tehnike iz akademskih raziskovalnih nalog in vpliv le-teh na odločitve poslušalcev. Praktični del diplomskega dela vključuje uporabo teoretičnih spoznanj pri oblikovanju konkretnega »pitcha« za platformo Glasbena želja. Rezultati raziskave kažejo, da je razumevanje in uporaba psiholoških tehnik prepričevanja bistvena za izboljšanje učinkovitosti »pitcha« in povečanje možnosti za pridobitev naložb. Sklep diplomskega dela poudarja, da je znanje o prepričevanju neprecenljivo ne le pri poslovnih predstavitvah, ampak tudi v vsakdanjem življenju.
Keywords:	psihologija prepričevanja, »pitch«, investitorji, komunikacija, podjetništvo.
Place of publishing:	Maribor
Publisher:	A. Skralovnik
Year of publishing:	2025
PID:	20.500.12556/DKUM-92524
UDC:	005.3
COBISS.SI-ID:	239279363
Publication date in DKUM:	13.06.2025
Views:	144
Downloads:	98
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	16.04.2025

Secondary language

Language:	English
Title:	Using the psychology of persuasion in the pitch for the Glasbena želja platform
Abstract:	The thesis explores the use of persuasion psychology in preparing a business pitch for the platform Glasbena želja. It focuses on how various persuasion techniques can contribute to a more effective presentation of the platform to potential investors. The theoretical part examines key theories of persuasion psychology, including Cialdini's principles, techniques from academic research papers, and their impact on the decision-making process of the audience. The practical part applies these theoretical insights to the creation of a specific pitch for the Glasbena želja platform. The findings indicate that understanding and employing psychological persuasion techniques is essential for enhancing the effectiveness of a pitch and increasing the likelihood of securing investments. The conclusion emphasizes that knowledge of persuasion is invaluable not only in business presentations but also in everyday life.
Keywords:	persuasion psychology, pitch, investors, communication, entrepreneurship.

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back