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Title:Integracija poslovnega asistenta v mikro podjetje : diplomsko delo
Authors:ID Rotovnik, Miha (Author)
ID Jereb, Borut (Mentor) More about this mentor... New window
ID Orel Šanko, Nena (Comentor)
Files:.pdf VS_Rotovnik_Miha_2025.pdf (3,69 MB)
MD5: 9F4CAD76B5B9CB7B9B81E30D26D669E9
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FL - Faculty of Logistic
Abstract:Digitalizacija je eden ključnih dejavnikov za uspeh mikro podjetij v sodobnem poslovnem okolju. V dobi, ko se potrošniške navade hitro spreminjajo, je vzpostavitev učinkovite spletne prisotnosti bistvenega pomena za dolgoročno konkurenčnost podjetij. Kljub številnim prednostim digitalizacije se mikro podjetja pogosto soočajo s težavami pri uvajanju sodobnih tehnologij, predvsem zaradi pomanjkanja sredstev in znanja. Zato je pomembno raziskovati pristope, ki omogočajo cenovno dostopno in tehnično enostavno uvedbo digitalnih rešitev. V diplomskem delu smo obravnavali proces implementacije spletne platforme Wix v izbranem podjetju, z namenom izboljšanja prodajnih procesov v poslovanju s končnimi potrošniki. Na podlagi analize trenutnega stanja, prepoznavanja ključnih izzivov ter raziskovanja razpoložljivih spletnih orodij smo oblikovali konkretne smernice za digitalizacijo procesov dela v mikro podjetje. Poseben poudarek smo namenili funkcionalnostim, kot so avtomatizacija, integracija s plačilnimi sistemi, optimizacija za spletne iskalnike ter uporaba analitičnih orodij. Diplomsko delo ponazarja enega od možnih pristopov k digitalni preobrazbi mikro podjetja in lahko ponudi uporabne usmeritve tudi drugim podjetjem v podobni situaciji.
Keywords:Mikro podjetje, poslovni asistent, digitalizacija, integracija
Place of publishing:Maribor
Place of performance:Celje
Publisher:[M. Rotovnik]
Year of publishing:2025
Number of pages:1 spletni vir (1 datoteka PDF (XIII, 63 str.))
PID:20.500.12556/DKUM-92632 New window
UDC:004.774.6(043.2)
COBISS.SI-ID:245820419 New window
Publication date in DKUM:18.08.2025
Views:108
Downloads:48
Metadata:XML DC-XML DC-RDF
Categories:FL
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:25.04.2025

Secondary language

Language:English
Title:Integration of a business assistant into a micro-entrepreneurs
Abstract:Digitalization is one of the key drivers of success for micro-enterprises in today’s business environment. As consumer behavior evolves rapidly, establishing an effective online presence has become crucial for long-term competitiveness. However, micro-enterprises often face difficulties in adopting modern technologies due to limited financial and human resources. Therefore, it is essential to explore approaches that offer affordable and technically accessible digital transformation. This thesis examines the implementation process of the Wix platform within a selected company, with the aim of improving sales processes in business-to-consumer operations. Based on an analysis of the current situation, identification of key challenges, and research of available online tools, specific guidelines for digital transformation were developed. Particular focus was placed on functionalities such as automation, integration with payment systems, search engine optimization, and analytics. The thesis serves as an example of a possible approach to digital transformation in a micro-enterprise and may offer useful insights for other companies facing similar challenges.
Keywords:Micro-enterprise, business assistant, digitalization, integration


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