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Title:
Načrtovanje polmaratona dveh jezer
Authors:
ID
Tulisso, Martin
(
Author
)
ID
Kolar, Edvard
(
Mentor
)
More about this mentor...
Files:
VS_Tulisso_Martin_2025.pdf
(2,42 MB)
MD5: 6141E66DB33A3DC15B2AFB7773ED2129
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Šport kot sestavni del turistične ponudbe doživlja v sodobni družbi nov razcvet. V diplomskem delu se osredotočamo na analizo vpliva športnih dogodkov na razvoj turističnih destinacij, s posebnim poudarkom na primeru Bleda in Bohinja. Skozi teoretični okvir smo raziskali, kako športni marketing in organizacija športnih dogodkov predstavljata učinkovito orodje teritorialnega marketinga. Praktični del dela je namenjen analizi Polmaratona dveh jezer, kjer smo preučevali njegove ekonomske, turistične in socialne učinke na lokalno skupnost. Na podlagi empiričnih podatkov smo oblikovali priporočila za nadaljnji razvoj športnega turizma na Gorenjskem.
Keywords:
maraton
,
organizacija športnih dogodkov
,
razvoj športnega turizma
Place of publishing:
Maribor
Year of publishing:
2025
PID:
20.500.12556/DKUM-92962
COBISS.SI-ID:
245212675
Publication date in DKUM:
08.08.2025
Views:
224
Downloads:
25
Metadata:
Categories:
FOV
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
28.05.2025
Secondary language
Language:
English
Title:
Planning the two lakes half marathon
Abstract:
Sports, as an integral part of the tourist offer, are experiencing a new boom in modern society. This thesis focuses on analyzing the impact of sporting events on the development of tourist destinations, with a particular emphasis on the case of Bled and Bohinj. Through a theoretical framework, we will explore how sports marketing and the organization of sporting events represent an effective tool for territorial marketing. The practical part of the work will be devoted to analyzing the Two Lakes Marathon, where we will examine its economic, tourist, and social impacts on the local community. Based on empirical data, we will formulate recommendations for the further development of sports tourism in Gorenjska.
Keywords:
marathon
,
organization of sports events
,
development of sports tourism
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