| Naslov: | The generational tourist : how age cohorts influence travel product choices |
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| Avtorji: | ID Gorenak, Mitja (Avtor)
ID Virant, Janko (Avtor)
ID Špindler, Tomi (Avtor) |
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| Datoteke: |  Gorenak_2025_The_generational_tourist.pdf (435,33 KB)
MD5: AC9F91975D5C4853BACD31291473FFD8
 https://doi.org/10.32015/JIBM.2025.17.1.4
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Znanstveno delo |
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| Tipologija: | 1.01 - Izvirni znanstveni članek |
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| Organizacija: | FT - Fakulteta za turizem
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| Opis: | Purpose of the article –The purpose of this article is to explore the correlation between generational values and tourism product selection. It addresses the scientific problem of how socio-historical experiences influence consumer behaviour in the tourism sector. The goal is to identify distinct patterns among Baby Boomers, Generation X, and Generation Y that affect travel preferences, including price sensitivity, trip duration, travel style, and desired levels of autonomy.
Research methodology –A two-step research methodology was applied. In the first step, a codebook was created based on the catalogue of trips from a cooperating travel agency. Trips were categorised by seven characteristics such as type, length, and autonomy. In the second step, a dataset of 9605 travellers was analysed using SPSS 24. Generational cohorts were determined based on age, and correlation and cross-tabulation analyses were conducted to uncover significant patterns. |
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| Ključne besede: | generational values, tourism product selection, consumer behaviour, generational cohorts, travel preferences |
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| Status publikacije: | Objavljeno |
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| Verzija publikacije: | Objavljena publikacija |
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| Datum objave: | 30.06.2025 |
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| Založnik: | Doba Epis |
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| Leto izida: | 2025 |
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| Št. strani: | Str. 1-9 |
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| Številčenje: | Letn. 17, št. 1 |
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| PID: | 20.500.12556/DKUM-93210  |
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| UDK: | 005.336.1:338.48 |
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| COBISS.SI-ID: | 239099907 |
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| DOI: | 10.32015/JIBM.2025.17.1.4 |
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| ISSN pri članku: | 1855-6175 |
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| Datum objave v DKUM: | 17.06.2025 |
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| Število ogledov: | 274 |
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| Število prenosov: | 40 |
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| Metapodatki: |    |
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| Področja: | Ostalo
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