| Title: | The generational tourist : how age cohorts influence travel product choices |
|---|
| Authors: | ID Gorenak, Mitja (Author)
ID Virant, Janko (Author)
ID Špindler, Tomi (Author) |
|---|
| Files: |  Gorenak_2025_The_generational_tourist.pdf (435,33 KB)
MD5: AC9F91975D5C4853BACD31291473FFD8
 https://doi.org/10.32015/JIBM.2025.17.1.4
|
|---|
| Language: | English |
|---|
| Work type: | Scientific work |
|---|
| Typology: | 1.01 - Original Scientific Article |
|---|
| Organization: | FT - Faculty of Tourism
|
|---|
| Abstract: | Purpose of the article –The purpose of this article is to explore the correlation between generational values and tourism product selection. It addresses the scientific problem of how socio-historical experiences influence consumer behaviour in the tourism sector. The goal is to identify distinct patterns among Baby Boomers, Generation X, and Generation Y that affect travel preferences, including price sensitivity, trip duration, travel style, and desired levels of autonomy.
Research methodology –A two-step research methodology was applied. In the first step, a codebook was created based on the catalogue of trips from a cooperating travel agency. Trips were categorised by seven characteristics such as type, length, and autonomy. In the second step, a dataset of 9605 travellers was analysed using SPSS 24. Generational cohorts were determined based on age, and correlation and cross-tabulation analyses were conducted to uncover significant patterns. |
|---|
| Keywords: | generational values, tourism product selection, consumer behaviour, generational cohorts, travel preferences |
|---|
| Publication status: | Published |
|---|
| Publication version: | Version of Record |
|---|
| Publication date: | 30.06.2025 |
|---|
| Publisher: | Doba Epis |
|---|
| Year of publishing: | 2025 |
|---|
| Number of pages: | Str. 1-9 |
|---|
| Numbering: | Letn. 17, št. 1 |
|---|
| PID: | 20.500.12556/DKUM-93210  |
|---|
| UDC: | 005.336.1:338.48 |
|---|
| ISSN on article: | 1855-6175 |
|---|
| COBISS.SI-ID: | 239099907 |
|---|
| DOI: | 10.32015/JIBM.2025.17.1.4 |
|---|
| Publication date in DKUM: | 17.06.2025 |
|---|
| Views: | 272 |
|---|
| Downloads: | 40 |
|---|
| Metadata: |    |
|---|
| Categories: | Misc.
|
|---|
|
:
|
Copy citation |
|---|
| | | | Average score: | (0 votes) |
|---|
| Your score: | Voting is allowed only for logged in users. |
|---|
| Share: |  |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |
