| Title: | Public attitudes towards artificial intelligence and its applications |
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| Authors: | ID Gjergjek, Tomaž (Author)
ID Iršič, Matjaž (Mentor) More about this mentor...  |
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| Files: |  MAG_Gjergjek_Tomaz_2025.pdf (2,07 MB)
MD5: 283C057CAF9D533E10F7DA80AD9C16D1
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| Language: | English |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | In this master’s thesis, we researched how people perceive artificial intelligence (AI) and the factors that shape their attitudes. Understanding public attitudes toward AI is crucial for ensuring its responsible development and deployment, aligning technological progress with societal expectations, and addressing ethical and social concerns.
The primary goal of this study was to gain a comprehensive understanding of how the public forms attitudes toward AI and how these are influenced by perceived threats, societal benefits, and trust in institutions involved in AI development. The theoretical part reviewed the literature on the foundations of attitudes and on public perceptions of artificial intelligence, providing an essential framework for the empirical analysis.
In the empirical part, a survey was conducted to explore public attitudes toward AI. Respondents were asked about their perceptions of AI as a potential threat, its societal benefits, their level of trust in institutions and companies responsible for AI, and their overall stance toward the technology. The results revealed that individuals who perceive AI as a threat to their jobs or privacy tend to hold significantly more negative attitudes. In contrast, perceived societal benefits and institutional trust did not show a statistically significant impact on overall attitudes toward AI.
These findings highlight that personal concerns play a greater role than broader societal considerations or institutional trust. They also underline the importance of addressing individual fears and enhancing transparency in the development and deployment of AI technologies. Although the study faces limitations, such as a non-representative sample and reliance on self-reported survey data, it provides important insights into the complexity of public attitudes toward AI.
Future research should include longitudinal and cross-cultural studies, as well as a combination of quantitative and qualitative methods, to capture the dynamic and multifaceted nature of public perceptions. The study contributes to a deeper understanding of how AI is perceived and emphasizes the need for a responsible, ethical, and socially sensitive approach to its integration into society. |
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| Keywords: | artificial intelligence (AI), public attitudes, perceived threats, societal benefits, trust in institutions, ethical considerations |
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| Place of publishing: | Maribor |
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| Publisher: | T. Gjergjek] |
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| Year of publishing: | 2025 |
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| PID: | 20.500.12556/DKUM-93591 |
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| UDC: | 004.8:316.65 |
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| COBISS.SI-ID: | 255456003 |
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| Publication date in DKUM: | 30.10.2025 |
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| Views: | 186 |
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| Downloads: | 43 |
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| Metadata: |    |
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| Categories: | EPF
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