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Title:
Etičnost uporabe prepričevalne tehnologije na družbenih medijih : diplomsko delo
Authors:
ID
Gregorinčič, Eva
(
Author
)
ID
Koren, Matej
(
Mentor
)
More about this mentor...
ID
Tomažič, Tina
(
Comentor
)
Files:
UN_Gregorincic_Eva_2025.pdf
(1,42 MB)
MD5: A77C3DB7BE17487CE0A727FB6497283F
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomskem delu smo raziskovali uporabo prepričevalne tehnologije na družbenih omrežjih in njen vpliv na uporabnike. Osredotočili smo se na vprašanje etičnosti teh tehnologij ter njihovo vlogo pri oblikovanju vedenja. S pomočjo pregleda literature in anketnega vprašalnika smo preučevali zaznavanje in razumevanje prepričevalne tehnologije med uporabniki družbenih omrežij. Ugotovili smo, da večina uporabnikov tehnologijo dojema kot neetično in izraža potrebo po večji transparentnosti.
Keywords:
prepričevalna tehnologija
,
družbena omrežja
,
etičnost
,
vedenjski vpliv
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[E. Gregorinčič]
Year of publishing:
2025
Number of pages:
1 spletni vir (1 datoteka PDF (VII, 52 str.))
PID:
20.500.12556/DKUM-93645
UDC:
077.5(043.2)
COBISS.SI-ID:
255159299
Publication date in DKUM:
23.09.2025
Views:
143
Downloads:
23
Metadata:
Categories:
KTFMB - FERI
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Licences
License:
CC BY 4.0, Creative Commons Attribution 4.0 International
Link:
http://creativecommons.org/licenses/by/4.0/
Description:
This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:
09.07.2025
Secondary language
Language:
English
Title:
Ethics of using persuasive technology on social media
Abstract:
In the thesis, we explored the use of persuasive technology on social media and its impact on users. We focused on the ethical aspects of these technologies and their role in shaping behavior. Through a review of the literature and a questionnaire survey, we examined how users perceive and understand persuasive technology on social media platforms. We found that most users view this technology as unethical and express a need for greater transparency.
Keywords:
persuasive technology
,
social media
,
ethics
,
behavioral influence
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