| Title: | Do consumer packaging preferences affect the choice of perishable products? A case study of mangoes in India : Študija primera manga v Indiji |
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| Authors: | ID Chakraborty, Nupur (Author)
ID Šinko, Simona (Mentor) More about this mentor... 
ID Pavić, Lazar (Comentor) |
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| Files: |  MAG_Chakraborty_Nupur_2025.pdf (5,01 MB)
MD5: A38857E0985C12C139F3F6B4A0B9D48F
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| Language: | English |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FL - Faculty of Logistic
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| Abstract: | With the spotlight on mangoes in India, this study investigates how customer packaging preferences affect the choice of perishable goods. Mangoes are a popular but highly perishable fruit, so proper packaging plays a key role in keeping them fresh and appealing. A structured questionnaire was administered to 100 participants, gathering data on socio-demographics, shopping behaviours, and perceptions of various mango packaging types. The study employed non-parametric statistical methods to evaluate differences and correlations across key variables. The findings indicate that, when taking environmental impact into account, packaging type has a considerable impact on consumer decisions, even though intrinsic fruit qualities like taste and smell are still crucial. Compared to single-use plastics, biodegradable and reusable packaging solutions are significantly more popular. Customers who are more environmentally conscious and have an intolerance to food waste are also more likely to opt for sustainable packaging, as per our results. The study concludes that packaging not only serves a functional role but also acts as a significant determinant of consumer choice, particularly when aligned with environmental values. These insights can inform sustainable packaging strategies in the agri-logistics and food retail sectors in India |
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| Keywords: | Sustainable packaging, Consumer preferences, Environmental awareness, Sociodemographic factors, Purchasing behaviour |
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| Place of publishing: | Maribor |
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| Place of performance: | Celje |
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| Publisher: | [N. Chakraborty] |
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| Year of publishing: | 2025 |
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| Number of pages: | 1 spletni vir (1 datoteka PDF (XI, IX, 67 str., 31 str. pril. )) |
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| PID: | 20.500.12556/DKUM-93659 |
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| UDC: | 366.12(043.2) |
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| COBISS.SI-ID: | 248222211 |
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| Publication date in DKUM: | 09.09.2025 |
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| Views: | 218 |
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| Downloads: | 27 |
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| Metadata: |    |
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| Categories: | FL
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