Produkcijski vidiki umetne inteligence v medijih

Žvegla, Jan

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Title:	Produkcijski vidiki umetne inteligence v medijih
Authors:	ID Žvegla, Jan (Author) ID Kožuh, Ines (Mentor) More about this mentor... ID Čakš, Peter (Comentor)
Files:	UN_Zvegla_Jan_2025.pdf (460,56 KB) MD5: DDB0F3B4F3F5C158C1B587684D2FEEBA
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Diplomsko delo raziskuje učinek umetne inteligence na produkcijske procese v medijih, s posebnim poudarkom na ustvarjanju medijskih vsebin. Obravnava uporabo orodij za avtomatizacijo vsebin, preverjanje informacij in personalizirano distribucijo. Teoretični del temelji na aktualni področni literaturi, empirični del pa črpa podatke iz intervjujev z novinarji in uredniki. Ugotovitve kažejo, da odpira umetna inteligenca nove priložnosti, kot so večja produktivnost, hitrejše preverjanje dejstev in natančnejše ciljanje občinstva. Hkrati prinaša izzive na področjih etike, avtorstva in poklicne odgovornosti, zlasti pri zagotavljanju dejstvene točnosti, pregledni uporabi virov in ohranjanju uredniškega nadzora pri ustvarjanju vsebin z uporabo umetne inteligence. Prispevek diplomskega dela je dvojen: teoretično poglablja razumevanje preobrazbe sodobnega ustvarjanja medijskih vsebin v kontekstu digitalizacije, praktično pa ponuja vpogled v izkušnje ustvarjalcev, ki se vsakodnevno soočajo z integracijo umetne inteligence v produkcijske procese.
Keywords:	umetna inteligenca, produkcija, mediji, avtomatizacija, novinarstvo
Place of publishing:	Maribor
Publisher:	[J. Žvegla]
Year of publishing:	2025
PID:	20.500.12556/DKUM-93674
UDC:	004.8(043.2)
COBISS.SI-ID:	254408963
Publication date in DKUM:	29.09.2025
Views:	230
Downloads:	18
Metadata:
Categories:	KTFMB - FERI
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Licences

License:	CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International

Link:	http://creativecommons.org/licenses/by-sa/4.0/
Description:	This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.
Licensing start date:	12.07.2025

Secondary language

Language:	English
Title:	Production aspects of artificial intelligence in the media
Abstract:	This thesis explores the impact of artificial intelligence on media production processes, with a particular focus on content creation. It examines the use of tools for content automation, information verification, and personalized distribution. The theoretical part is based on current literature in the field, while the empirical part draws on interviews with journalists and editors. The findings show that artificial intelligence opens up new opportunities, such as increased productivity, faster fact-checking, and more precise audience targeting. At the same time, it presents challenges in areas such as ethics, authorship, and professional responsibility—especially in ensuring factual accuracy, transparent use of sources, and maintaining editorial control when creating content with AI. The contribution of this thesis is twofold: theoretically, it deepens the understanding of the transformation of contemporary media content creation in the context of digitalization; practically, it offers insight into the experiences of media professionals who deal daily with the integration of artificial intelligence into production processes.
Keywords:	artificial intelligence, production, media, automation, journalism

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