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Title:
Consumers' responses to placed brands in 360° video : the impacts of perceived control and presence, moderated by immersion
Authors:
ID
Pavlič, Jani
(
Author
)
ID
Kožuh, Ines
(
Author
)
ID
Tomažič, Tina
(
Author
)
Files:
J_of_Consumer_Behaviour_-_2025_-_Pavlic_-_Consumers__Responses_to_Placed_Brands_in_360__Video__The_Impacts_of_Perceived.pdf
(1,04 MB)
MD5: A41D9D260963EB7F81B46363321478C2
Language:
English
Work type:
Article
Typology:
1.01 - Original Scientific Article
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Keywords:
immersion in 360° Video
,
immersive technology
,
digital assets
Publication version:
Version of Record
Submitted for review:
17.07.2024
Article acceptance date:
11.04.2025
Publication date:
24.04.2025
Publisher:
Wiley
Year of publishing:
2025
Number of pages:
str. 1915-1929
Numbering:
Vol. 24, iss. 4
PID:
20.500.12556/DKUM-94371
UDC:
659.2
ISSN on article:
1479-1838
COBISS.SI-ID:
234238723
DOI:
10.1002/cb.2502
Copyright:
© 2025 The Author(s)
Publication date in DKUM:
14.08.2025
Views:
127
Downloads:
13
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Journal of consumer behaviour
Publisher:
Henry Stewart Publications
ISSN:
1479-1838
COBISS.SI-ID:
517755161
Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Secondary language
Language:
Slovenian
Keywords:
360 video
,
digitalna sredstva
,
tehnologija za potop
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