Načrt marketinškega komuniciranja v organizaciji API-Line d.o.o.

Tržan, Eva

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Title:	Načrt marketinškega komuniciranja v organizaciji API-Line d.o.o.
Authors:	ID Tržan, Eva (Author) ID Milfelner, Borut (Mentor) More about this mentor...
Files:	VS_Trzan_Eva_2025.pdf (1,44 MB) MD5: FE4A6022AFBE99A5CB47D5E943BE7433
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Če želijo podjetja danes biti uspešna in konkurenčna na trgu, je ključna dobra komunikacija s ciljnimi odjemalci. Ker se potrebe odjemalcev sčasoma spreminjajo in postajajo vedno bolj zahtevne, so ti pogosto do izdelkov nezaupljivi. Pri tem igra ključno vlogo marketinško komuniciranje, ki predstavlja glavno orodje za gradnjo dolgoročnih odnosov med podjetjem in njegovimi ciljnimi odjemalci. Prav tako podjetju omogoča gradnjo blagovne znamke in informiranje o svojih izdelkih. Zato je pomembno, da ima pripravljen dober načrt komuniciranja, ki bo tudi osrednja vsebina diplomskega dela, saj bom pripravila načrt marketinškega komuniciranja za podjetje API-Line d. o. o. Ugotovitve so pokazale, da je učinkovito marketinško komuniciranje pomembno za uspešno poslovanje podjetij na trgu, integrirano marketinško komuniciranje pa ključno za prenos enotnega in celovitega sporočila ciljnim odjemalcem. V okviru priprave načrta marketinškega komuniciranja za podjetje API-Line d. o. o sem ugotovila, da ima podjetje še veliko potenciala za izboljšanje, predvsem na področju digitalnega komuniciranja ter povečanja prepoznavnosti.
Keywords:	marketinško komuniciranje, načrt marketinškega komuniciranja, integrirano marketinško komuniciranje, podjetje API-Line d. o. o.
Place of publishing:	Maribor
Publisher:	E. Tržan]
Year of publishing:	2025
PID:	20.500.12556/DKUM-94379
UDC:	659.3
COBISS.SI-ID:	250900739
Publication date in DKUM:	29.09.2025
Views:	171
Downloads:	37
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	14.08.2025

Secondary language

Language:	English
Title:	Marketing communication plan in organization API-Line d.o.o.
Abstract:	If companies want to be successful and competitive in today’s market, effective communication with target customers is essential. As customer needs change over time and become increasingly demanding, they often show distrust towards products. Marketing communication plays a key role in this context, as it represents the main tool for building long-term relationships between a company and its target customers. It also enables the company to build its brand and inform customers about its products. Therefore, it is important to have a well prepared communication plan, which will also be the central focus of this thesis, as I will develop a marketing communication plan for the company API-Line d. o. o. The key findings showed that effective marketing communication is important for the successful operation of companies in the market, while integrated marketing communication is essential for delivering a consistent and comprehensive message to target customers. In the process of preparing the marketing communication plan for the API-Line d. o. o., I found that the company still has significant potential for improvement, especially in the areas of digital communication and increasing brand recognition.
Keywords:	marketing communication, marketing communication plan, integrated marketing communication, company API-Line d. o. o.

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