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Title:Analiza uporabe umetne inteligence v malih in srednje velikih slovenskih podjetjih
Authors:ID Unk, Pina (Author)
ID Baggia, Alenka (Mentor) More about this mentor... New window
ID Jerebic, Janja (Comentor)
Files:.pdf UN_Unk_Pina_2025.pdf (1,64 MB)
MD5: D2516D5A062494E49D822BF283DC71EF
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Zaključno delo obravnava uporabo umetne inteligence (UI) v malih in srednje velikih podjetjih v Sloveniji. Namen raziskave je bil ugotoviti, v kolikšni meri ta podjetja prepoznavajo pomen umetne inteligence, kako jo vključujejo v svoje poslovne procese ter s kakšnimi izzivi in priložnostmi se pri tem srečujejo. Raziskava je bila izvedena s kvalitativno metodo polstrukturiranih intervjujev, v katerih je sodelovalo deset podjetij različnih dejavnosti in velikosti. Skozi intervjuje so bile zbrane informacije o konkretni uporabi umetne inteligence, področjih uporabe, vrstah orodij, stroških uvajanja ter pogledih vodstva in zaposlenih na uporabo tehnologije. Rezultati so pokazali, da vsa sodelujoča podjetja umetno inteligenco že uporabljajo, vendar v zelo različnem obsegu. Najpogostejše oblike uporabe so bili spletni pogovorni roboti, najpogostejša področja uporabe pa so bila marketing, podpora strank in pomoč pri pisanju računalniške kode ter skript. Ugotovljeno je bilo tudi, da podjetja UI dojemajo kot orodje za povečanje učinkovitosti in konkurenčnosti, vendar so hkrati previdna zaradi vprašanj varnosti, pomanjkanja znanja in nezanesljivosti rezultatov. Kot največja ovira za implementiranje umetne inteligence v raziskana podjetja so bile finance, skrbi glede varnosti in etike ter dejavnost podjetja. Na podlagi rezultatov je bilo ugotovljeno, da umetna inteligenca vstopa v mala in srednje velika slovenska podjetja, vendar trenutno še v zelo omejenem obsegu. Veliko podjetij se še ne zaveda popolnega potenciala, ki ga umetna inteligenca lahko doprinese k podjetju. Zaključno delo tako prispeva k boljšemu razumevanju trenutnega stanja uporabe umetne inteligence v slovenskih podjetjih in opozarja na pomembnost pravočasnega odzivanja na tehnološke spremembe.
Keywords:umetna inteligenca, mala in srednje velika podjetja, avtomatizacija procesov
Place of publishing:Maribor
Year of publishing:2025
PID:20.500.12556/DKUM-94510 New window
COBISS.SI-ID:251809539 New window
Publication date in DKUM:06.10.2025
Views:316
Downloads:54
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:19.08.2025

Secondary language

Language:English
Title:Analysis of the use of artificial intelligence in small and medium-sized slovenian enterprises
Abstract:The thesis explores the use of artificial intelligence (AI) in small and medium-sized enterprises (SMEs) in Slovenia. The aim of the research was to determine to what extent these companies recognize the importance of artificial intelligence, how they integrate it into their business processes, and what challenges and opportunities they face in doing so. The study was conducted using a qualitative method of semi-structured interviews, involving ten companies from various industries and sizes. The interviews collected information about the actual use of artificial intelligence, areas of application, types of tools, implementation costs, and the perspectives of management and employees on the use of the technology. The results showed that all participating companies already use artificial intelligence, but to very different extents. The most common forms of use were online chatbots, and the most frequent areas of application included marketing, customer support, and assistance with writing computer code and scripts. It was also found that companies perceive AI as a tool to increase efficiency and competitiveness, but they remain cautious due to concerns about security, lack of knowledge, and the reliability of results. The main obstacles to implementing AI in the studied companies were financial limitations, concerns about security and ethics, and the specific nature of the industry. Based on the results, it was concluded that artificial intelligence is making its way into Slovenian SMEs, but still on a very limited scale. Many companies are not yet fully aware of the potential that AI can bring to their business. This thesis therefore contributes to a better understanding of the current state of AI adoption in Slovenian companies and highlights the importance of timely adaptation to technological
Keywords:Artificial Intelligence, Small and Medium Sized Enterprises, Process Automatization


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