| Title: | Digital transformation and business model innovation: enhancing productivity in the Croatian maritime transport sector |
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| Authors: | ID Jović Mihanović, Marija (Author)
ID Aksentijević, Saša (Author)
ID Tijan, Edvard (Author)
ID Lenart, Gregor (Author) |
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| Files: |  https://www.mdpi.com/2077-1312/13/5/999
 jmse-13-00999_(2).pdf (430,91 KB)
MD5: 9C1AE3BD86511982024B497E7F5C4FCC
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FOV - Faculty of Organizational Sciences in Kranj
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| Abstract: | This research investigates how business model changes induced by digital transformation impact productivity within the maritime transport sector in Croatia. Given the
limited existing literature addressing digital transformation’s productivity implications,
specifically in maritime contexts, this study aims to identify and analyze key mediating factors. An online survey conducted among Croatian maritime transport stakeholders resulted in 82 valid responses, which were statistically analyzed using descriptive
statistics, Spearman’s correlation, and principal component analysis (PCA). The study
identifies two primary dimensions of business model changes—innovation and process
digitalization—that significantly correlate with increased productivity. Key influencing
factors include the digitalization of internal and external business processes, development
of new digital revenue streams, introduction of innovative services, and novel pricing
models. Results underscore the importance of targeted digital transformation initiatives
and serve as a valuable reference for maritime transport stakeholders, aiming to enhance
their productivity and competitiveness through digital innovation.
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| Keywords: | digital transformation, maritime transport, productivity, business model innovation, process digitalization, Croatia, principal component analysis |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Submitted for review: | 18.05.2025 |
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| Article acceptance date: | 20.05.2025 |
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| Publication date: | 21.05.2025 |
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| Year of publishing: | 2025 |
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| Number of pages: | 19 str. |
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| Numbering: | Vol. 13, iss. 5, [aricle no.] 999 |
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| PID: | 20.500.12556/DKUM-94743  |
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| UDC: | 004.9:656.61 |
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| ISSN on article: | 2077-1312 |
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| COBISS.SI-ID: | 236885251 |
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| DOI: | 10.3390/jmse13050999 |
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| Publication date in DKUM: | 26.08.2025 |
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| Views: | 131 |
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| Downloads: | 11 |
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| Metadata: |    |
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| Categories: | Misc.
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