Dejavniki procesa odločanja žensk pri nakupu prehranskih dopolnil

Pučko, Tadej

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Title:	Dejavniki procesa odločanja žensk pri nakupu prehranskih dopolnil
Authors:	ID Pučko, Tadej (Author) ID Mumel, Damijan (Mentor) More about this mentor...
Files:	MAG_Pucko_Tadej_2025.pdf (2,07 MB) MD5: 84816BBC5A8C9D818194E86B19D09164
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V tem magistrskem delu smo razložili, kateri so dejavniki procesa odločanja žensk pri nakupu prehranskih dopolnil. Najprej smo opredelili kaj vedenje porabnikov in opisali proces odločanja porabnikov in dejavnike, ki vplivajo na njihovo odločanje. Trg prehranskih dopolnil je eden najhitreje rastočih segmentov v industriji zdravja in dobrega počutja. Kljub temu pa še vedno primanjkuje raziskav, ki bi podrobneje osvetlile, kako se ženske odločajo za nakup teh izdelkov. V zaključne,, raziskovalnem delu smo analizirali odgovore enainpetdesetih anketirank. Ugotovili smo, da več kot petdeset odstotkov anketiranih žensk meni, da je cena pri nakupu prehranskih dopolnil pomembna, prav tako je več kot polovici anketirank pomemben nasvet zdravnika ali farmacevta. Najpomembnejši dejavnik pri procesu odločanja pri nakupu prehranskih dopolnil je kakovosti, tukaj so anketiranke zabeležile najvišje ocene. Vse so odgovorile s pomembno ali zelo pomembno. Izpostaviti še je potrebno da večina žensk nakupuje prehranska dopolnila enkrat na mesec ali manj kot enkrat na mesec. Kot razloga za sam nakup prehranskih dopolnil so izrazile da je dopolniti svojo prehrano zaradi pomanjkanja določenih hranil in iz razloga preventive za zdravje.
Keywords:	Proces odločanja, prehranska dopolnila, dejavniki procesa odločanja, vedenje porabnikov, ženske.
Place of publishing:	Maribor
Publisher:	T. Pučko]
Year of publishing:	2025
PID:	20.500.12556/DKUM-94758
UDC:	366.1
COBISS.SI-ID:	250845699
Publication date in DKUM:	29.09.2025
Views:	295
Downloads:	42
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	26.08.2025

Secondary language

Language:	English
Title:	Factors of the decision - making process of women when purchasing nutritional supplements
Abstract:	In this master’s thesis, we examined the factors influencing the decision-making process of women when purchasing dietary supplements. First, we defined the concept of consumer behavior and described the consumer decision-making process, along with the factors that influence their choices. The dietary supplements market is one of the fastest-growing segments in the health and wellness industry. Nevertheless, there is still a lack of research that provides deeper insight into how women decide to purchase these products. In the final, research-oriented part of the thesis, we analyzed the responses of fifty-one female participants. We found that more than half of the respondents considered price to be an important factor when purchasing dietary supplements, and more than half also valued the advice of a doctor or pharmacist. The most important factor in the decision-making process for purchasing dietary supplements was quality, which received the highest ranking; all respondents answered that it was either important or very important. It should also be noted that most women purchase dietary supplements once a month or less frequently. The main reasons given for purchasing dietary supplements were to complement their diet due to a lack of certain nutrients and for preventive health purposes.
Keywords:	Decision-making process, dietary supplements, decision-making process factors, consumer behavior, women.

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