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Title:Zeleno zavajanje in kriminaliteta belega ovratnika : magistrsko delo
Authors:ID Breznik, Vesna (Author)
ID Eman, Katja (Mentor) More about this mentor... New window
Files:.pdf MAG_Breznik_Vesna_2025.pdf (1012,87 KB)
MD5: 1F1CEB8560ABA5E02C9055F64EE95AC9
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FVV - Faculty of Criminal Justice and Security
Abstract:Z naraščajočim zanimanjem za trajnostne izdelke in okoljske pobude se podjetja vse bolj osredotočajo na trajnostno poslovanje in poudarjanje okoljske odgovornosti. V takšnem okolju se povečuje konkurenca glede okoljskega učinka, še posebej ob pomanjkljivem nadzoru in regulativi. To je spodbudilo pojav zavajajočih praks, znanih kot zeleno zavajanje (angl. greenwashing). Gre za kompleksen in večplasten pojav, ki hkrati deluje kot tržna taktika za pridobitev dobička in konkurenčne prednosti, oblika potrošniške ali korporativne goljufije ter sredstvo, s katerim institucije ustvarjajo vtis okoljske odgovornosti in prikrivajo okolju škodljive dejavnosti. Z vidika kriminalitete se zeleno zavajanje opredeljuje kot zloraba zaupanja, pri kateri podjetja prikrito škodujejo okolju in ne izpolnjujejo svojih prvotnih zavez. S kriminaliteto belega ovratnika se povezuje v naravi pojmov, metodah, namenu in motivu. Oba pojava temeljita na zlorabi zaupanja, manipulaciji informacij, izkoriščanju privilegiranega položaja in dostopa do nejavnih podatkov. Pogosto ga izvajajo ugledne korporacije, kot so Volkswagen, Shell, Zara ali H&M, z namenom pridobitve finančne koristi, izboljšanja ugleda in ohranjanja konkurenčne prednosti. Strategije vključujejo selektivno razkrivanje informacij, ponarejanje podatkov, simbolno oglaševanje in prikrivanje dejanskega vpliva na okolje. Ravnanja se pogosto izvajajo znotraj zakonitih okvirjev, a so etično vprašljiva, pri čemer je odgovornost razpršena, posledice pa so dolgotrajne, nevidne in težko prepoznavne, kar otežuje pravno sankcioniranje in identifikacijo žrtev.
Keywords:zeleno zavajanje, zloraba zaupanja, magistrska dela
Publication status:Published
Publication version:Version of Record
Place of publishing:Ljubljana
Place of performance:Ljubljana
Publisher:V. Breznik
Year of publishing:2025
Year of performance:2025
Number of pages:VI f., 80 str.
PID:20.500.12556/DKUM-95070 New window
UDC:343.3/.7:502.131.1(043.2)
COBISS.SI-ID:261548291 New window
Publication date in DKUM:16.12.2025
Views:196
Downloads:48
Metadata:XML DC-XML DC-RDF
Categories:FVV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:03.09.2025

Secondary language

Language:English
Title:Greenwashing and white-collar crime
Abstract:With the growing interest in sustainable products and environmental initiatives, companies are increasingly focusing on sustainable business practices and emphasizing environmental responsibility. In such an environment, competition regarding environmental impact intensifies, especially when oversight and regulation lag behind rapidly evolving market dynamics. This has encouraged the emergence of misleading practices known as greenwashing. It is a complex and multifaceted phenomenon that simultaneously functions as a marketing tactic to generate profit and gain competitive advantage, a form of consumer or corporate fraud, and a means by which institutions create the impression of environmental responsibility while concealing environmentally harmful activities. From a criminal perspective, greenwashing is defined as an abuse of trust, in which companies secretly harm the environment and fail to fulfil their original commitments to nature conservation. It is associated with white-collar crime in terms of the nature of the concepts, methods, purpose, and motivation. Both phenomena rely on the abuse of trust, manipulation of information, and exploitation of privileged positions and access to non-public data. It is frequently carried out by prominent corporations, such as Volkswagen, Shell, Zara, or H&M, with the aim of obtaining financial gain, enhancing reputation, and maintaining competitive advantage. Strategies include selective disclosure of information, data falsification, symbolic advertising, and concealment of actual environmental impact. These actions are often undertaken within legal frameworks but remain ethically questionable, with responsibility dispersed and consequences long-term, invisible, and difficult to identify, which complicates legal sanctioning and victim identification.
Keywords:sustainability, greenwashing, white collar crime, abuse of trust, environmental responsibility


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