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Title:Analiza spletnih rešitev z obogateno resničnostjo in vrednotenje uporabniške izkušnje na spletnih platformah : magistrsko delo
Authors:ID Pestiček, Julija (Author)
ID Šumak, Boštjan (Mentor) More about this mentor... New window
Files:.pdf MAG_Pesticek_Julija_2025.pdf (1,65 MB)
MD5: 600500C7B7AAE63CBE3E9AA1C6DFB2BF
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Razvoj tehnologij obogatene resničnosti prinaša nove priložnosti za izboljšanje spletnega nakupovanja, vendar ostaja vprašanje, ali uporabniki tem rešitvam zaupajo in jih zaznavajo kot koristne. Namen raziskave je bil analizirati vpliv obogatene resničnosti na uporabniško izkušnjo, zaupanje in nakupno pripravljenost. Izvedli smo eksperiment z izbranimi rešitvami ter zbrali kvalitativne podatke z metodo razmišljanja na glas in kvantitativne podatke z anketnimi vprašalniki (SUS, UEQ, NASA-TLX). Rezultati kažejo, da obogatena resničnost povečuje zadovoljstvo in pripravljenost za nakup, pri čemer je učinek močno odvisen od kakovosti implementacije tehnologije obogatene resničnosti.
Keywords:obogatena resničnost, uporabniška izkušnja, spletno nakupovanje, zaupanje
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[J. Pestiček]
Year of publishing:2025
Number of pages:1 spletni vir (1 datoteka PDF (XI, 83 str.))
PID:20.500.12556/DKUM-95091 New window
UDC:004.774(043.2)
COBISS.SI-ID:259584771 New window
Publication date in DKUM:30.09.2025
Views:244
Downloads:51
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:04.09.2025

Secondary language

Language:English
Title:Analysis of Web-Based Augmented Reality Solutions and Evaluation of User Experience on Online Platforms
Abstract:The development of augmented reality technologies brings new opportunities for enhancing online shopping, yet the question remains whether users trust these solutions and perceive them as useful. The aim of this research was to analyze the impact of augmented reality on user experience, trust, and purchase readiness. We conducted an experiment with selected augmented reality solutions and collected qualitative data through the think-aloud method and quantitative data using questionnaires (SUS, UEQ, NASA-TLX). The results show that augmented reality increases satisfaction and purchase readiness, with the effect strongly depending on the quality of augmented reality implementation.
Keywords:augmented reality, user experience, e-commerce, trust


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