| Title: | From Teran to Tourism: Discovering the Opportunities of the Slovenian Wine-Growing District Karst : discovering the opportunities of the Slovenian wine-growing district Karst |
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| Authors: | ID Ibragimova, Elizaveta (Author)
ID Borlinič Gačnik, Maja (Mentor) More about this mentor...  |
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| Files: |  MAG_Ibragimova_Elizaveta_2025.pdf (4,01 MB)
MD5: A599544750E5A9FF42E9ECFDB6AFD250
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| Language: | English |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FT - Faculty of Tourism
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| Abstract: | This master's thesis examines the potential of the Karst wine-growing district in Slovenia as a wine tourism destination, with a particular focus on the role of Teran wine. Despite its rich cultural heritage and unique terroir, the Karst has remained underrepresented in national tourism promotion. The study was designed to explore how the region's natural, cultural, and gastronomic assets could be used to enhance the development of a more competitive and distinctive wine tourism offering. A mixed methods approach was employed, in which a quantitative survey was conducted among tourists and local residents at wine-related events, and qualitative interviews were carried out with local winemakers. Participants’ perceptions, motivations, and associations related to the Karst wine-growing district were analyzed, while insights into the development of wine tourism and regional challenges were gathered through the interviews. The findings indicated both barriers and opportunities in the region’s wine tourism development. While limited visibility and weak coordination among stakeholders involved in tourism and winemaking were identified as key challenges, significant potential was also recognized, rooted in the Karst’s cultural heritage, natural landscape, and winemaking traditions. Efforts to enhance the visibility and competitiveness of the Karst as a wine tourism destination are supported through practical recommendations and contributions to the academic discourse on destination development. |
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| Keywords: | Karst, wine tourism, Teran, wine tourism in Slovenia, destination development |
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| Place of publishing: | Ljubljana |
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| Place of performance: | Ljubljana |
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| Publisher: | [E. Ibragimova] |
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| Year of publishing: | 2025 |
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| Number of pages: | 118 str. |
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| PID: | 20.500.12556/DKUM-95481 |
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| UDC: | 338.48-6:641/642(497.472)(043.2) |
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| COBISS.SI-ID: | 255011075 |
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| Publication date in DKUM: | 28.10.2025 |
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| Views: | 182 |
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| Downloads: | 38 |
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| Metadata: |    |
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| Categories: | Misc.
FT
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