Zaupanje generacije Z v vsebine družbenih medijev in lokalnih digitalnih medijev : magistrsko delo

Kramberger, Neja

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Title:	Zaupanje generacije Z v vsebine družbenih medijev in lokalnih digitalnih medijev : magistrsko delo
Authors:	ID Kramberger, Neja (Author) ID Kožuh, Ines (Mentor) More about this mentor... ID Čakš, Peter (Comentor)
Files:	MAG_Kramberger_Neja_2025.pdf (15,34 MB) MD5: D73FC8C5E9F7CBA384912C797B3DD64B
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Naloga obravnava vpliv digitalizacije in razvoja novih tehnologij na medijski prostor ter posebej izpostavlja preplet tradicionalnih in digitalnih medijev. Poudarek je na družbenih medijih kot eni najvplivnejših oblik digitalnih medijev, ki omogočajo aktivno vlogo uporabnikov pri ustvarjanju, deljenju in interpretaciji vsebin. Analizirana je tudi vloga umetne inteligence pri oblikovanju in personalizaciji vsebin ter posledični spremembi uporabniške izkušnje. Osrednje raziskovalno izhodišče naloge je vprašanje zaupanja v digitalne vsebine, pri čemer je v ospredju generacija Z – »digitalni domorodci«, ki zaradi svoje povezanosti z družbenimi mediji vsebine sprejemajo in vrednotijo drugače kot starejše generacije. Naloga raziskuje, kako generacija Z ocenjuje verodostojnost in zanesljivost informacij na družbenih medijih v primerjavi z vsebinami, ki jih objavljajo lokalni mediji.
Keywords:	zaupanje, digitalni mediji, družbeni mediji, lokalni mediji
Place of publishing:	Maribor
Place of performance:	Maribor
Publisher:	[N. Kramberger]
Year of publishing:	2025
Number of pages:	1 spletni vir (1 datoteka PDF (IX, 84 str.))
PID:	20.500.12556/DKUM-95518
UDC:	077.5(043.2)
COBISS.SI-ID:	255960835
Publication date in DKUM:	16.10.2025
Views:	140
Downloads:	62
Metadata:
Categories:	KTFMB - FERI
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	23.09.2025

Secondary language

Language:	English
Title:	Trust of generation Z in the content of social media and local digital media
Abstract:	The thesis examines the impact of digitisation and the development of new technologies on the media space, with a particular focus on the interplay between traditional and digital media. It focuses on social media as one of the most influential forms of digital media, enabling users to play an active role in the creation, sharing and interpretation of content. It also analyses the role of artificial intelligence in the creation and personalisation of content and the resulting change in user experience. The central research starting point of the thesis is the issue of trust in digital content, with a focus on Generation Z – the “digital natives” who, due to their connection to social media, receive and value content differently than older generations. This thesis explores how Generation Z assesses the credibility and reliability of information on social media compared to content published by local media.
Keywords:	trust, digital media, social media, local media

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