Vpliv "paradajz turizma" na ekonomsko donostnost turistične destinacije

Matić, Dimitrije

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Title:	Vpliv "paradajz turizma" na ekonomsko donostnost turistične destinacije
Authors:	ID Matić, Dimitrije (Author) ID Lebe, Sonja Sibila (Mentor) More about this mentor...
Files:	UN_Matic_Dimitrije_2026.pdf (1,91 MB) MD5: DB2E257790E15763C5B6A2FC957CF33E
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Ta diplomska naloga obravnava vpliv tako imenovanega „paradajz turizma“ na ekonomsko donosnost turistične destinacije. „Paradajz turizem“ je v delu obravnavam kot posebna oblika nizkoproračunskega turizma, za katero so značilni nizka stopnja turistične potrošnje, samostojna oskrba s hrano, uporaba najcenejših oblik nastanitve ter omejeno vključevanje v lokalno turistično ponudbo. Namen raziskave je analizirati, v kakšni meri takšna struktura turistov vpliva na: prihodke lokalnih podjetji, multipikacijski faktor turistične porabe ter odnos lokalnega prebivalstva do tovrstnih obiskovalcev. V teoretičnem delu so predstavljeni ključni koncepti nizkoproračunskega turizma, množičnega turizma, sezonskosti, ekonomskega puščanja (angl. Economic leakage) ter pojava dirke do dna (angl. Race to the bottom). Empirični del temelji na anketni raziskavi, izvedeni med MSP ter lokalnimi prebivalci in zaposlenimi v turizmu v izbranih turističnih krajih v Grčiji. Rezultati raziskave, čeprav so različni, kažejo, da „paradajz turizem“ sicer prispeva k visoki fizični zasedenosti destinacij, vendar ima omejen pozitiven vpliv na lokalno gospodarstvo zaradi nizke potrošnje ampak tudi majhnih stroških ki so neposredno povezani s takšnim turizmom. Lokalno prebivalstvo in turistični delavci pogosto zaznavajo obremenitve infrastrukture ter omejene ekonomske koristi, kar vpliva na njihov odnos do tovrstnih turistov. V zaključku naloge zato podamo predlog za uravnoteženost med količino in kakovostjo turističnega povpraševanja ter nujnost razvoja trajnostne strategije razvoja turistične destinacije.
Keywords:	„paradajz turizem“, nizkoproračunski turizem, turistična destinacija, množični turizem, sezonski turizem, turistična potrošnja.
Place of publishing:	Maribor
Publisher:	D. Matić]
Year of publishing:	2026
PID:	20.500.12556/DKUM-97036
UDC:	338.48
COBISS.SI-ID:	280020483
Publication date in DKUM:	01.06.2026
Views:	241
Downloads:	17
Metadata:
Categories:	EPF
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Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	12.02.2026

Secondary language

Language:	English
Title:	The impact of “tomato tourism” on the economic profitability of a tourism destination
Abstract:	This diploma thesis deals with the impact of the so-called "tomato tourism" on the economic profitability of a tourist destination. "Tomato tourism" is considered in this work as a special form of low-budget tourism, which is characterized by a low level of tourist consumption, independent food provision, use of the cheapest forms of accommodation and limited integration into the local tourist offer. The purpose of the research is to analyze to what extent such a structure of tourists affects: the revenues of local companies, the multiplier factor of tourist consumption and the attitude of the local population towards such visitors. The theoretical part presents the key concepts of low-budget tourism, mass tourism, seasonality, economic leakage and the race to the bottom. The empirical part is based on a survey conducted among SMEs and local residents and tourism employees in selected tourist destinations in Greece. The results of the research, although varied, show that "tomato tourism" contributes to high physical occupancy of destinations, but has a limited positive impact on the local economy due to low consumption and low costs directly related to tomato tourism. Local populations and tourism workers often perceive infrastructure burdens and limited economic benefits, which affects their attitude towards such tourists. The thesis concludes by emphasizing the need to balance the quantity and quality of tourist demand and the development of sustainable strategies for tourist destinations.
Keywords:	„tomato tourism, low tourist expenditure, tourism destination, mass tourism, seasonal tourism, tourist consumption.

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