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Title:Vloga destinacijskega managementa pri razvoju športnega turizma v gornji radgoni
Authors:ID Katan, Alen (Author)
ID Lebe, Sonja Sibila (Mentor) More about this mentor... New window
Files:.pdf VS_Katan_Alen_2026.pdf (856,99 KB)
MD5: CB2075DA4F690B2852D646637269C6DB
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomsko delo obravnava vpliv destinacijskega managementa na razvoj športnega turizma v občini Gornja Radgona. Namen raziskave je bil preučiti, v kolikšni meri je športni turizem sistematično vključen v razvojne strategije občine ter kako lokalni deležniki sodelujejo pri razvoju športno-turistične ponudbe. Teoretični del naloge opredeljuje ključne pojme, kot so destinacijski management, športni turizem in vloga deležnikov pri razvoju na občini, pristojni za področje športa in turizma. Rezultati kažejo, da športni turizem v občini Gornja Radgona trenutno ni dovolj sistematično vključen v strateške dokumente, vendar pa lokalna skupnost prepoznava njegov razvojni potencial. Prav tako je bilo ugotovljeno, da sodelovanje med deležniki obstaja, vendar še ni povsem usklajeno in bi ga bilo smiselno okrepiti. Na podlagi ugotovitev naloga podaja predloge za izboljšanje vloge športnega turizma v razvoju destinacije in predlaga nadaljnje raziskave na tem področju.
Keywords:Destinacijski management, športni turizem, Gornja Radgona, strategija turizma, lokalni deležniki, razvoj destinacije
Place of publishing:Maribor
Publisher:A. Katan]
Year of publishing:2026
PID:20.500.12556/DKUM-97038 New window
UDC:338.48-52:005
COBISS.SI-ID:280089859 New window
Publication date in DKUM:02.06.2026
Views:170
Downloads:36
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:12.02.2026

Secondary language

Language:English
Title:The role of destination management in sports tourism development in gornja radgona
Abstract:This thesis explores the influence of destination management on the development of sports tourism in the municipality of Gornja Radgona. The aim of the research was to examine the extent to which sports tourism is systematically included in the municipality's development strategies and how local stakeholders cooperate in shaping the sports tourism offer. The theoretical part defines key concepts such as destination management, sports tourism, and the role of stakeholders in the development of a tourism destination. The empirical part includes a survey questionnaire and an interview with a municipal employee responsible for sports and tourism. The results indicate that sports tourism is not yet systematically integrated into the strategic documents of the municipality, although the local community recognizes its development potential. The cooperation between stakeholders exists but remains insufficiently coordinated and should be strengthened. Based on the findings, the thesis provides proposals to enhance the role of sports tourism in destination development and suggests directions for further research in this field.
Keywords:destination management, sports tourism, Gornja Radgona, tourism strategy, local stakeholders, destination development


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