Časopis Banke Celje kot orodje internega komuniciranja

Dečman, Branka

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Title:	Časopis Banke Celje kot orodje internega komuniciranja
Authors:	ID Dečman, Branka (Author) ID Mumel, dr. Damijan (Mentor) More about this mentor...
Files:	VS_Decman_Branka_2009.pdf (472,92 KB) MD5: 7C1718658F4FFACC82182F26097AC862 PID: 20.500.12556/dkum/71832187-87e4-4f53-a270-27e656062eb1
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Ne glede na to ali govorimo o malem ali o velikem podjetju ima interno komuniciranje v obeh primerih zelo pomembno vlogo v podjetju saj je interna javnost najbližja, najbolj jasno prepoznavna in je tista, ki komunicira navzven. Zadovoljstvo zaposlenih bi moral biti prvi splošni cilj vsakega podjetja. Komuniciranje v podjetju bi moralo temeljiti na konceptu strateškega managementa. Boljša komunikacija bo pripomogla, da bodo zaposleni čutili večjo pripadnost podjetju in jih bo motivirala, da bodo učinkovitejše dosegali svoje poslovne cilje. Zaradi večje vpletenosti, bodo zaposleni bolje razumeli pomembnost poslovnih ciljev za podjetje. Rezultat učinkovitejšega internega komuniciranja bodo zagotovo kvalitetne in inovativne poslovne ideje zaposlenih. Boljša komunikacija bo prav tako gradila in krepila organizacijsko kulturo v podjetju. Strokovnjaki na področju odnosov z javnostmi, ki se ukvarjajo z internim komuniciranjem imajo na razpolago različna orodja preko katerih pošiljajo sporočila sodelavcem: od raznih oglasnih desk, sestankov, kolegijev, okroglih miz do tehnološko modernejših orodij kot so npr.: elektronska pošta, intranet, razne tiskovine, interna televizija …Vprašanje je le katero komunikacijsko orodje je za podjetje najučinkovitejše. Ali je to pisna ali ustna komunikacija. Pisni kanali so učinkoviti in praktični, vendar je za njihovo pripravo potrebno ogromno časa. Prav tako je potreben čas za branje le teh. Ustna komunikacija, kot npr. redni sestanki, kolegiji, okrogle mize, interni dogodki so ravno tako učinkoviti, vendar prav tako zahtevajo ogromno časa, nekateri pa so povezani tudi z večjimi vložki finančnih sredstev. Slabost ustnega komuniciranja je tudi v tem, da ne pušča oprijemljivih dokazov za seboj. Prihodnost internega komuniciranja zagotovo temelji na večji uporabi elektronskih medijev, vendar od udeležencev zahteva določena tehnična znanja. V podjetjih s starejšo starostno strukturo so ti načini komuniciranja zato še vedno uporabni v manjši meri, kot bi to bilo možno. V Banki Celje med priljubljenostjo komunikacijskega orodja zaposleni še vedno najvišje uvrščajo interni časopis, ki si ga želijo še vedno prebirati v tiskani obliki. Vendar so ostala komunikacijska orodja v Banki Celje prav tako pomembna in se ves čas razvijajo. Pred kratkim smo prenovili intranet in prihodnost interne komunikacije bo prav gotovo temeljila na večji rabi le tega. Seveda ob hkratni uporabi časopisa Banka in mi.
Keywords:	Komunikacija, interno komuniciranje, interni časopis.
Place of publishing:	Maribor
Publisher:	[B. Dečman]
Year of publishing:	2009
PID:	20.500.12556/DKUM-9770
UDC:	659.2
COBISS.SI-ID:	9908508
NUK URN:	URN:SI:UM:DK:FLGTU6HI
Publication date in DKUM:	06.07.2009
Views:	2956
Downloads:	278
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	The publication of Banka Celje as internal communication tool
Abstract:	Whether in a small or a large company, the internal communication plays a very important role, since the internal public is the company's closest, most clearly recognizable public and is the one that communicates with the outside. Employee satisfaction should be the first general goal of every company. Strategic management concepts should be the foundation of the internal communication. Better communication will make employees feel more loyal to the company and better motivated to achieve their business goals more efficiently. Due to their increased involvement, employees will better understand the importance of business goals to the company. More efficient internal communication will surely result in qualitative and innovative business ideas of employees. Better internal communication will also build and strengthen the company's organizational culture. Public relations experts that tackle internal communication have different tools at their disposal to convey messages to coworkers, ranging from various sticker and announcement boards, meetings and round table discussions to more technologically advanced options like e-mail, intranet, various printed materials, internal TV... A company only needs to find the one that best serves its needs. Whether written or oral communication. Channels that use the written word are efficient and practical, but take a lot of time for preparation and reading. The oral communication, like regular meetings, round table discussions and internal events are also efficient, but also require a lot of preparation time. Some also carry larger financial cost. The downside of the oral communication is its lack of evidence. In the future, the internal communication will use electronic media even more and this requires of participants certain technical knowledge. This is the reason why companies with an older employee structure still don't use this new means to their full potential. In Banka Celje, the bank's internal written publication called "Banka in mi" (We and The Bank) is still rated highest among its employees in popularity as a communication tool and they want to keep it in a written format. On the other hand, other tools are also as important and are being constantly developed. Short time ago, the bank redesigned its intranet and will in the future certainly increasingly rely on its usage as an internal communication tool. Alongside, of course, with the "Banka in mi" magazine.
Keywords:	Communications, internal communications, internal publication.

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