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Title:Stylistic and Ideological Discrepancies in Donald Trump's Presidential Campaigns (2016-2024): A Study of Campaign Songs : master's thesis
Authors:ID Kolar, Kristian (Author)
ID Kennedy, Victor (Mentor) More about this mentor... New window
ID Plemenitaš, Katja (Comentor)
Files:.pdf MAG_Kolar_Kristian_2026.pdf (1,61 MB)
MD5: 6662D5FFDF339BAF06896F1ED365E22B
 
Language:English
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FF - Faculty of Arts
Abstract:This master's thesis explores stylistic and ideological contradictions in Donald Trump's presidential campaigns through the lens of the campaign songs used at his rallies. The study first defines music as a crucial tool for political mobilization and defines its potency as a medium for associative and political branding. The thesis also provides a historical overview of American campaign music from George Washington's era of practically non-existent copyright laws to "I Like Ike" slogans of the 1950s, and finally the embrace of the popular music in the late 20th century. The core analysis focuses on the yet unprecedented friction between the Trump campaign and the music industry, as over 50 artists have objected to Trump's use of their work. Through purposive sampling, the thesis stylistically analyses five prominent songs, such as "Fortunate Son" and "Born in the U.S.A." and reveals deep ironies, in which poignant themes of tax evasion, post-Vietnam veteran mistreatment and the critique of foreign interventionism clash directly with Trump's personal history and presidential policies. Finally, a critical discourse analysis of media coverage (including Fox News, Rolling Stone, and the BBC) aims to demonstrate how public perception of song disputes are framed. The thesis concludes that while musical misappropriation is a historical trend in the United States, Trump's campaigns have elevated this practice to an unprecedented level of controversy, contributing to the already present political polarization in the American public sphere.
Keywords:Donald Trump, political campaign, campaign songs, critical discourse analysis, stylistic analysis
Geographic coverage:Združene države Amerike; 2016-2024;
Place of publishing:Maribor
Place of performance:Maribor
Publisher:K. Kolar
Year of publishing:2026
Number of pages:1 spletni vir (1 datoteka PDF (X, 76 str.))
PID:20.500.12556/DKUM-97711 New window
UDC:81'42:324Trump D.:78"2016/2024"(043.2)
COBISS.SI-ID:278022147 New window
Publication date in DKUM:13.05.2026
Views:166
Downloads:24
Metadata:XML DC-XML DC-RDF
Categories:FF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:05.04.2026

Secondary language

Language:Slovenian
Title:Stilistična in ideološka nasprotja v predsedniških kampanjah Donalda Trumpa (2016-2024): študija uporabljenih pesmi : magistrsko delo
Abstract:Magistrsko delo obravnava stilistična in ideološka nasprotja v predsedniških kampanjah Donalda Trumpa na podlagi pesmi, ki so bile uporabljene v okviru njegovih kampanj. Delo najprej opredeljuje glasbo kot pomembno orodje za politično mobilizacijo in njeno moč kot medij za politično in asociativno znamčenje. Delo prav tako ponuja zgodovinski pregled ameriške volilne pesmi. Glavni del magistrskega dela se osredotoča na doslej redko raziskan konflikt med Trumpovimi kampanjami in glasbeno industrijo, saj je več kot 50 izvajalcev odkrito nasprotovalo uporabi lastne glasbe v Trumpovih kampanjah. Z namenskim vzorčenjem je v delu stilistično analiziranih pet najbolj izpostavljenih pesmi, kot sta "Fortunate Son" in "Born in the U.S.A." Analiza ugotavlja ironijo, pri kateri se obravnava izpostavljenih tem, kot so davčne utaje, položaj ameriških veteranov po vietnamski vojni ter kritika intervencionistične politike neposredno spopadajo s Trumpovimi političnimi stališči. Po stilistični analizi se študija pesmi razširi še na kritično analizo diskurza medijev glede Trumpove uporabe teh pesmi. Na podlagi politične usmerjenosti, relevantnosti in dosega je bilo izbranih pet različnih medijev. Magistrsko delo utemeljuje, da Trump sicer ni začel s prilaščanjem glasbe, saj gre za problematičen zgodovinski vzorec ameriških predsedniških volitev, vendar so njegove kampanje vprašanje prilaščanja glasbe povzdignila v problematiko brez primere. Pesmi v njegovi kampanji so bile pogosto izbrane brez upoštevanja besedilne vsebine in stališč umetnikov, kar zgolj prispeva k že neprimerljivi politični polarizaciji v ameriški javni sferi.
Keywords:Donald Trump, politična kampanja, volilne pesmi, kritična analiza diskurza, stilistična analiza


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