| Title: | Packaging preferences and perishable food choice : the case of mangoes in India |
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| Authors: | ID Šinko, Simona (Author)
ID Chakraborty, Nupur (Author)
ID Čuček, Mateja (Author)
ID Pavić, Lazar (Author) |
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| Files: |  https://cromar.fthm.hr/index.php/book-of-abstracts-congress-proceedings/
 RAZ_Sinko_Simona_2025.pdf (595,40 KB)
MD5: 54BDBA896D25F6543A0A56972C70C1C9
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| Language: | English |
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| Work type: | Unknown |
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| Typology: | 1.08 - Published Scientific Conference Contribution |
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| Organization: | FL - Faculty of Logistic
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| Abstract: | Purpose – The study aims to explore (1) how the likelihood of choosing mangoes in different types
of packaging varies according to the socio-demographic profile of respondents, and (2) which
factors related to mango purchasing habits and consumer behaviour are associated with the
likelihood of selecting specific packaging types.
Methodology – A survey-based approach was employed to explore the relationship between
sociodemographic characteristics and consumer behaviour on one side, and packaging preferences
on the other. Respondents answered questions about their shopping habits and packaging choices
related to mangoes. To identify significant differences and associations, the collected data were
analysed using non-parametric statistical methods, including the Mann-Whitney U test, KruskalWallis H test, and Spearman’s rank correlation.
Findings – The results show that packaging preferences vary significantly by household size,
accommodation type, and gender. Additionally, specific consumer behaviours—such as inspecting
mangoes for mould or damage, washing them before consumption, storing them in packaging, and
discarding damaged fruit—strongly influence the likelihood of selecting particular packaging
types.
Contribution – This study enhances the understanding of consumer decision-making regarding
sustainable packaging for perishable goods. It offers practical insights for businesses and
policymakers aiming to reduce packaging-related waste by aligning product offerings with
consumer preferences. Furthermore, the applied research framework is adaptable to other
perishable food products, broadening the scope of future sustainable packaging studies. This study
represents an exploratory analysis based on a cross-sectional survey, which limits the ability to
infer causal relationships. |
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| Keywords: | sustainable packaging, consumer preferences, perishable food, purchasing behaviour, mango |
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| Publication version: | Version of Record |
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| Year of publishing: | 2025 |
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| Number of pages: | Str. 213-231 |
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| PID: | 20.500.12556/DKUM-97870  |
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| UDC: | 658.7:502.1 |
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| COBISS.SI-ID: | 275649795 |
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| DOI: | 10.20867/cromar.29.15 |
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| Publication date in DKUM: | 21.04.2026 |
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| Views: | 126 |
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| Downloads: | 5 |
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| Metadata: |    |
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| Categories: | Misc.
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