Analiza organizacijske kulture v turističnem podjetju x

Kralj, Lucija

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Title:	Analiza organizacijske kulture v turističnem podjetju x
Authors:	ID Kralj, Lucija (Author) ID Žnidaršič, Jasmina (Mentor) More about this mentor...
Files:	VS_Kralj_Lucija_2026.pdf (1,97 MB) MD5: 3001617F9E2E4F994FED78CCF0E3CA05
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	V diplomskem delu obravnavamo organizacijsko kulturo v turističnem podjetju x. Namen dela je bil ugotoviti dejansko stanje organizacijske kulture, preveriti, ali zaposleni zaznavajo jasno opredeljenost vrednot in norm vedenja ter ali organizacijsko kulturo dojemajo kot načrtno vodeno, in preučiti povezavo med zaznavanjem organizacijske kulture in zadovoljstvom zaposlenih pri delu. V teoretičnem delu smo s pregledom strokovne literature opredelili ključne pojme s področja organizacijske kulture s posebnim poudarkom na turistično-gostinski dejavnosti. V empiričnem delu smo izvedli kvantitativno raziskavo z anonimnim anketnim vprašalnikom, ki je temeljil na lestvici organizacijske kulture v turistično-gostinski dejavnosti (ang. Hospitality Culture Scale). Zbrali smo 126 popolnoma izpolnjenih vprašalnikov. Rezultati kažejo zmerno pozitivno zaznavanje organizacijske kulture, pri čemer sta bili najvišje ocenjeni dimenziji raznolikost dela (povprečje 4,52) in usmerjenost h gostu (povprečje 4,04). Najnižje je bila ocenjena dimenzija načela vodenja (povprečje 3,26), zlasti pravičnost nagrajevanja in jasnost povratnih informacij. Zaposleni organizacijsko kulturo zaznavajo kot pretežno spontano razvito, zadovoljstvo zaposlenih pri delu pa je zmerno visoko (povprečje 3,80) in dosledno višje tam, kjer so višje tudi ocene organizacijske kulture. Ugotovitve kažejo, da ima podjetje v raznolikosti dela in usmerjenosti h gostu trden temelj, medtem ko področji vodenja in jasnosti skupnih vrednot ostajata izziv. Raziskava ponuja konkretna priporočila za bolj sistematičen pristop k upravljanju organizacijske kulture, katerih uvedba bi lahko prispevala k višjemu zadovoljstvu zaposlenih in dolgoročni uspešnosti podjetja.
Keywords:	Organizacijska kultura, zadovoljstvo zaposlenih, turistično podjetje
Place of publishing:	Kranj
Year of publishing:	2026
PID:	20.500.12556/DKUM-97950
COBISS.SI-ID:	286514947
Publication date in DKUM:	30.07.2026
Views:	252
Downloads:	4
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	04.05.2026

Secondary language

Language:	English
Title:	Analysis of organizational culture in the tourism company x
Abstract:	The diploma thesis examines organizational culture in tourism company x. The aim of the study was to determine the actual state of organizational culture, to assess whether employees perceive the company's values and norms of conduct as clearly defined and whether they consider organizational culture to be intentionally managed, and to examine the relationship between the perception of organizational culture and employee job satisfaction. The theoretical part draws on a review of professional literature and defines key concepts in the field of organizational culture, with particular emphasis on the hospitality and tourism industry. The empirical part presents a quantitative study conducted using an anonymous questionnaire based on the Hospitality Culture Scale (HCS). A total of 126 fully completed questionnaires were collected. The results indicate a moderately positive perception of organizational culture. The highest-rated dimensions were variety of work (average score 4.52) and guest relations (average score 4.04), while the leadership principles dimension received the lowest scores (average score 3.26), particularly regarding fairness of reward and clarity of feedback. Employees perceive organizational culture as largely spontaneously developed rather than intentionally guided. Employee job satisfaction was moderately high (average score 3.80) and consistently higher in areas where organizational culture was also rated more positively. The findings suggest that the company has a strong foundation in the variety of work and guest orientation, while leadership and the clarity of shared values remain areas for improvement. The study offers concrete recommendations for a more systematic approach to managing organizational culture, the implementation of which could contribute to higher employee satisfaction and the long-term success of the company.
Keywords:	Organizational culture, employee satisfaction, tourism company

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