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Title:
Razvoj marketinške strategije za Mizarstvo Kramar
Authors:
ID
Klemen, Tjaša
(
Author
)
ID
Marolt, Marjeta
(
Mentor
)
More about this mentor...
Files:
VS_Klemen_Tjasa_2026.pdf
(2,73 MB)
MD5: C04C5FE597F44CF8AD0E30599BC1FAFE
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Dobra marketinška strategija ima vsak dan pomembnejšo vlogo pri uspešnem poslovanju podjetja. Ustrezno izbrane marketinške metode podjetju prinašajo konkurenčno prednost. Nevidnost na trgu lahko resno ogrozi delovanje podjetja ne glede na kvaliteto ponujenih izdelkov ali storitev. Diplomska naloga zajema področje strateškega marketinga. Na podlagi pregleda strokovne in znanstvene literature smo opisali glavne sestavine marketinške strategije ter predstavili različne tradicionalne in digitalne marketinške metode. S polstrukturiranim intervjujem ter spremljanjem marketinških aktivnosti podjetja smo analizirali obstoječe stanje. Rezultat diplomske naloge predstavlja predlog marketinške strategije za podjetje Mizarstvo Kramar, katere namen je povečati prepoznavnost podjetja na slovenskem trgu ter posledično tudi število pridobljenih projektov. Podjetju priporočamo, da čim prej vzpostavi lastno spletno stran po principu, ki smo ga predstavili v marketinškem načrtu v obliki prototipa. Poleg spletne strani je zelo pomembna vzpostavitev družbenih omrežij. Posodabljanje omenjenih kanalov in kontinuirana aktivnost sta ključna za pritegnitev pozornosti potencialnih strank.
Keywords:
marketinška strategija
,
tradicionalni marketing
,
digitalni marketing
,
malo podjetje
Place of publishing:
Maribor
Year of publishing:
2026
PID:
20.500.12556/DKUM-97975
COBISS.SI-ID:
286268419
Publication date in DKUM:
28.07.2026
Views:
234
Downloads:
4
Metadata:
Categories:
FOV
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
05.05.2026
Secondary language
Language:
English
Title:
Development of a Marketing Strategy for Mizarstvo Kramar
Abstract:
A good marketing strategy plays an important role in the successful operation of a company every day. Appropriately selected marketing methods provide a company with competitive advantages. A lack of market visibility can seriously jeopardize a company’s operations, regardless of the quality of the products or services offered. This thesis covers the field of strategic marketing. Using the descriptive method, we described the main components of a marketing strategy and presented various traditional and digital marketing methods. Through a semi-structured interview and by monitoring the company’s marketing activities, we analysed the existing situation. With the help of qualitative data analysis, we developed a comprehensive overview. The result of the thesis is a proposed marketing strategy for the company Mizarstvo Kramar, aimed at increasing the company’s visibility in the Slovenian market and consequently increase the number of acquired projects. We recommend that the company establish its own website as soon as possible, based on the concept presented in the marketing plan in the form of a prototype. In addition to the website, a presence on social media is also important. Regularly updating these channels and maintaining continuous activity are key to attracting the attention of potential customers.
Keywords:
marketing strategy
,
traditional marketing
,
digital marketing
,
small business
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