Strateško usmerjanje podjetja na osnovi presoje kriznega stanja in strateških dejavnikov

Baš, Jaka

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Title:	Strateško usmerjanje podjetja na osnovi presoje kriznega stanja in strateških dejavnikov
Authors:	ID Baš, Jaka (Author) ID Duh, Mojca (Mentor) More about this mentor...
Files:	MAG_Bas_Jaka_2026.pdf (2,28 MB) MD5: 337887FE4C0C950CB092515C1D4187C6
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V sodobnem poslovnem okolju, ki ga zaznamujejo hitre tehnološke spremembe, globalizacija, geopolitična negotovost in vse večji poudarek na trajnostnem razvoju, postaja sposobnost podjetij za pravočasno prilagajanje ter sistematično strateško planiranje eden ključnih dejavnikov njihove dolgoročne uspešnosti. Podjetja morajo pri tem neprestano usklajevati svoje notranje zmožnosti z zunanjimi priložnostmi in nevarnostmi ter hkrati prepoznavati morebitne znake razvoja kriznega stanja. Magistrska naloga zato obravnava problematiko strateškega usmerjanja podjetja na osnovi presoje njegovega kriznega stanja in ključnih strateških dejavnikov na primeru inženirskega podjetja RUDIS, d. o. o., Trbovlje. V teoretičnem delu naloge smo predstavili koncept življenjskega cikla podjetja, vrste in faze podjetniških kriz ter pomen kriznega managementa. Predstavljena je tudi procesna razsežnost planiranja na ravni strateškega managementa in najpogosteje uporabljene metode za planiranje. Ta izhodišča predstavljajo temelj za razumevanje dinamike usmerjanja podjetij in pomena pravočasnega strateškega ukrepanja. Empirični del naloge temelji na metodi študije primera. Rezultati raziskave kažejo, da obravnavano podjetje izkazuje značilnosti rastočega podjetja z določenimi elementi zrelosti. Ugotovljeno je bilo, da ima podjetje neugodno starostno strukturo kadra in se nahaja v krizi nasledstva v prikriti fazi. Na podlagi celovite analize smo identificirali ključne razvojne priložnosti podjetja. Najpomembnejše so krepitev prisotnosti na indijskem trgu, zlasti s širitvijo dejavnosti na izvajanje reciklažnih projektov, povečanje vlaganj v projekte OVE in intenzivnejše iskanje novih tehnoloških rešitev v energetski, okoljski ter industrijski panogi. Zaradi neugodne starostne strukture sta pomembna dejavnika dolgoročnega razvoja sistematično pomlajevanje kadra in učinkovitost prenosa znanja znotraj podjetja. Na osnovi ugotovitev smo oblikovali konkretne predloge za nadaljnji razvoj podjetja, ki vključujejo zaposlovanje mladih kadrov in štipendiranje študentov, izvajanje izobraževalnih aktivnosti za izboljšanje razumevanja indijske kulture, povečanje prisotnosti na strokovnih dogodkih, razvoj lastnih projektov obnovljivih virov energije ter izvajanje projektov družbene odgovornosti v lokalnem okolju. Predlagani ukrepi predstavljajo celovit pristop k uresničevanju razvojne vizije, politike in strategij podjetja ter krepitvi njegove konkurenčnosti.
Keywords:	Planiranje, podjetniške krize, razvoj podjetja, strateški management, življenjski cikel podjetja.
Place of publishing:	Maribor
Publisher:	J. Baš]
Year of publishing:	2026
PID:	20.500.12556/DKUM-98124
UDC:	005.21
COBISS.SI-ID:	282576643
Publication date in DKUM:	23.06.2026
Views:	202
Downloads:	43
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	18.05.2026

Secondary language

Language:	English
Title:	Defining a company's strategic direction based on crisis assessment and strategic factors
Abstract:	In today’s business environment, characterized by rapid technological change, globalization, geopolitical uncertainty and an increasing emphasis on sustainable development, the ability of companies to adapt and to engage in systematic strategic planning is becoming one of the key determinants of their long-term success. In doing so, companies must continuously align their internal capabilities with external opportunities and threats, while simultaneously recognizing potential signs of emerging crises. This master’s thesis therefore addresses the issue of strategic management of a company based on the assessment of its crisis situation and key strategic factors, using the engineering company RUDIS, d. o. o., Trbovlje as an example. In the theoretical part of the thesis, we present the concept of the corporate life cycle, the types and phases of corporate crises, and the importance of crisis management. We also outline the process dimension of planning at the level of strategic management, along with the most commonly used planning methods. These theoretical foundations provide a basis for understanding the dynamics of corporate development and the importance of timely strategic action. The empirical part of the thesis is based on the case study method. The results show that the analysed company exhibits characteristics of a growing company with certain elements of maturity. It was found that the company has an unfavourable age structure of its workforce and is experiencing a succession crisis in a latent phase. Based on a comprehensive analysis, key development opportunities were identified. The most important include strengthening the company’s presence in the Indian market, particularly in the field of recycling projects, increasing investments in renewable energy projects and intensifying the search for new technological solutions in the energy, environmental, and industrial sectors. Furthermore, the need for systematic workforce rejuvenation and effective knowledge transfer within the company has been identified as a crucial factor for long-term development. Based on these findings, concrete recommendations for the company’s future development were formulated. These include the employment of young professionals and student scholarships, the implementation of educational activities aimed at improving understanding of Indian business culture, increased participation in professional events, the development of proprietary projects in the field of renewable energy sources and the implementation of corporate social responsibility initiatives in the local environment. The proposed measures represent a comprehensive approach to achieving the company’s development vision and strengthening its competitiveness.
Keywords:	Corporate crises, corporate development, corporate life cycle, planning, strategic management.

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