Učinki digitalizacije na delovanje managementa

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Title:	Učinki digitalizacije na delovanje managementa
Authors:	ID Stočko, Pia (Author) ID Nedelko, Zlatko (Mentor) More about this mentor...
Files:	VS_Stocko_Pia_2026.pdf (762,70 KB) MD5: 052F0A816C1D59808ECB7E999C09130E
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomski nalogi preučujemo vpliv digitalizacije na management v sodobnem poslovnem okolju. Posebno pozornost namenjamo njenemu vplivu na temeljne funkcije managementa, kot so planiranje, organiziranje, vodenje in nadzor, ter na kompetence, ki jih morajo managerji razvijati za učinkovito delovanje v digitalnem okolju. Obravnavamo tudi izzive, s katerimi se managerji srečujejo pri uvajanju digitalizacije v organizacije. V teoretičnem delu predstavljamo stališča domačih in tujih strokovnjakov ter raziskovalcev, ki digitalizacijo obravnavajo kot celovito organizacijsko spremembo, povezano s tehnologijo, poslovnimi procesi in človeškimi viri. Ugotavljamo, da digitalizacija managementu omogoča hitrejši dostop do informacij, večjo preglednost poslovanja, kakovostnejše odločanje ter učinkovitejše usklajevanje med organizacijskimi enotami. Hkrati od managerjev zahteva razvijanje novih kompetenc, predvsem sposobnosti vodenja sprememb, večjo prilagodljivost ter ustrezno raven podatkovne pismenosti. Empirični del raziskave je bil izveden v podjetju SIJ Metal Ravne, d. o. o., med zaposlenimi na področjih prodaje, marketinga in kadrovskega oddelka. V okviru raziskave je bil anketni vprašalnik razdeljen 20 anketirancem. Rezultati raziskave so pokazali, da zaposleni digitalizacijo dojemajo kot pomemben del sodobnega delovnega okolja. Pri več vprašanjih vsebinskega dela ankete se je vseh 20 anketirancev strinjalo z navedenimi trditvami, kar kaže na izrazito pozitivno oceno digitalizacije v organizaciji. Po mnenju zaposlenih digitalne rešitve pospešujejo opravljanje delovnih nalog, omogočajo boljši dostop do informacij, povečujejo preglednost procesov in poenostavijo sodelovanje med oddelki. Pri nekaterih posameznih vprašanjih so bili odgovori manj enotni, kar kaže, da vsi zaposleni digitalizacije ne dojemajo na enak način. Posebej je izstopalo eno vprašanje, pri katerem je prevladovalo nestrinjanje, kar kaže, da uspešnost digitalizacije ni odvisna zgolj od uvedbe tehnologije, temveč tudi od njene uporabnosti, načina izvedbe in sprejetosti med zaposlenimi. Raziskava kaže, da digitalizacija sama po sebi ne vodi vedno do izboljšanja delovne uspešnosti. Da bi bila uspešna, morajo biti spremembe uvedene premišljeno, komunikacija managementa mora biti jasna, zaposleni pa morajo imeti podporo pri prilagajanju novim rešitvam. Iz diplomske naloge je razvidno, da digitalizacija zahteva več kot zgolj tehnološke nadgradnje, saj potrebuje tudi premišljen, dolgoročen in celovit pristop.
Keywords:	digitalizacija, management, digitalna preobrazba, funkcije managementa, kompetence managerjev, implementacija digitalizacije, poslovni procesi
Place of publishing:	Maribor
Publisher:	P. Stočko]
Year of publishing:	2026
PID:	20.500.12556/DKUM-98260
UDC:	005:004
COBISS.SI-ID:	287475715
Publication date in DKUM:	11.08.2026
Views:	228
Downloads:	15
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	30.05.2026

Secondary language

Language:	English
Title:	The effects of digitalization on management operations
Abstract:	As part of the diploma thesis, we examine the ways in which digitalization affects management in today's business environment, how it affects management's fundamental functions, such as planning, organizing, leading, and controlling, and how it affects the competencies managers must possess. This thesis also discusses the challenges managers face when introducing digitalization in their organizations. In the theoretical section, experts and researchers from domestic and foreign countries present their views on digitalization as a broader organizational change, involving technology, processes, and human resources. As a result of digitalization, management has greater access to information, greater business transparency, improved decision-making, and improved departmental coordination. Managers must also be capable of leading change, be more adaptable and data literate. The empirical part of the research was conducted in the company SIJ Metal Ravne, d. o. o., among employees in the areas of sales, marketing, and the human resources department. Survey questionnaires were distributed to 20 respondents as part of the research. Research results showed that employees view digitalization as a critical part of the modern workplace. Twenty respondents agreed with all of the stated claims in a number of questions in the content-related part of the survey, which indicates a distinctly positive assessment of digitalization in the organization. According to employees, digital solutions speed up the completion of work tasks, allow better access to information, increase transparency in processes, and facilitate cross-departmental collaboration. There was less uniformity in some individual questions, indicating employees do not perceive digitalization the same way. One question stood out, with disagreement predominating, indicating that digitalization does not simply depend on technology's introduction, but also on its usefulness, its implementation, and employee acceptance. Our study shows that digitalization alone does not always result in improved of work performance. In order for it to succeed, changes must be introduced carefully, management communications must be clear, and employees must be supported in adapting to new solutions. It is clear from the thesis that digitalization requires more than merely technological upgrades, but also thoughtful, long-term, and comprehensive approaches.
Keywords:	digitalization, management, digital transformation, management functions, managerial competencies, implementation of digitalization, business processes

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