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Title:
Oblikovanje vizualne identitete na primeru podjetja za kibernetsko varnost : diplomsko delo
Authors:
ID
Stojnšek, Eva
(
Author
)
ID
Udir Mišič, Katja
(
Mentor
)
More about this mentor...
Files:
UN_Stojnsek_Eva_2026.pdf
(4,19 MB)
MD5: E7DC5AA2F5C86CD48AAEF7D2FFD1DC53
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Diplomsko delo obravnava pomen vizualne identitete podjetij s področja kibernetske varnosti. V teoretičnem delu so predstavljeni pojmi blagovna znamka, identiteta blagovne znamke in vizualna identiteta ter njeni ključni elementi. Empirični del vključuje analizo in primerjavo vizualnih identitet desetih vodilnih podjetij za kibernetsko varnost, na podlagi katere so oblikovane smernice za načrtovanje uspešnih vizualnih identitet v tej panogi. V zaključnem delu je prikazan proces oblikovanja vizualne identitete izmišljenega podjetja za kibernetsko varnost HexaGuard – od začetnih idej do končne grafične rešitve.
Keywords:
vizualna identiteta
,
identiteta blagovne znamke
,
podjetje za kibernetsko varnost
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[E. Stojnšek]
Year of publishing:
2026
Number of pages:
1 spletni vir (1 datoteka PDF (XI, 77 str.))
PID:
20.500.12556/DKUM-98473
UDC:
659.13(043.2)
COBISS.SI-ID:
284341251
Publication date in DKUM:
29.06.2026
Views:
420
Downloads:
74
Metadata:
Categories:
KTFMB - FERI
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
15.06.2026
Secondary language
Language:
English
Title:
Designing visual identity: a case study of a cybersecurity company
Abstract:
This thesis explores the importance of visual identity for cybersecurity companies. The theoretical section introduces the concepts of brand, brand identity, and visual identity, together with its key elements. The empirical section comprises an analysis and comparison of the visual identities of ten leading cybersecurity companies, from which guidelines for the development of successful visual identities in the cybersecurity industry are derived. The final section presents the design process of the visual identity for the fictional cybersecurity company HexaGuard - from the initial concept development to the final graphic solution.
Keywords:
visual identity
,
brand identity
,
cybersecurity company
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