Dizajnerski način razmišljanja pri inoviranju poslovanja podjetja Marles hiše Maribor d.o.o.

Repič, Lovro

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Title:	Dizajnerski način razmišljanja pri inoviranju poslovanja podjetja Marles hiše Maribor d.o.o.
Authors:	ID Repič, Lovro (Author) ID Crnogaj, Katja (Mentor) More about this mentor...
Files:	UN_Repic_Lovro_2026.pdf (1,42 MB) MD5: 4701C6B50357F21AA1F0A64759B9E246
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Diplomsko delo obravnava uporabo dizajnerskega načina razmišljanja v podjetju Marles hiše Maribor d.o.o. ter njegov vpliv na inoviranje poslovanja podjetja v dejavnosti montažne gradnje. Namen raziskave je bil ugotoviti, v kolikšni meri podjetje uporablja elemente pristopa pri razvoju produktov, sodelovanju z uporabniki in organizaciji delovnih procesov ter na kakšen način tak pristop vpliva na razvoj inovativnih rešitev in konkurenčnost podjetja. Teoretični del naloge temelji na obravnavi koncepta dizajnerskega načina razmišljanja, njegovih ključnih faz ter pomena inovacij v sodobnem poslovnem okolju. Poseben poudarek je namenjen uporabniško usmerjenemu razvoju rešitev, interdisciplinarnemu sodelovanju in prilagajanju produktov potrebam uporabnikov. Empirični del naloge temelji na kvalitativni raziskavi, izvedeni v obliki študije primera podjetja Marles hiše Maribor d.o.o. Raziskava je temeljila na polstrukturiranih intervjujih z zaposlenimi in vodstvom, opazovanju dela ter analizi izbranega članka. Takšen metodološki pristop je omogočil poglobljen vpogled v dejansko uporabo elementov dizajnerskega načina razmišljanja v praksi podjetja. Rezultati raziskave so pokazali, da podjetje uporablja številne elemente pristopa dizajnerskega načina razmišljanja, ki se kažejo predvsem pri razumevanju uporabnikov, razvoju individualnih rešitev ter interdisciplinarnem sodelovanju znotraj podjetja. Pomembna ugotovitev raziskave je, da podjetje koncept uporablja predvsem intuitivno in praktično, brez formalno vzpostavljenega modela v poslovanju podjetja. V raziskavi smo ugotovili tudi, da se zaradi specifičnosti montažne gradnje fazi prototipiranja in testiranja izvajata drugače kot v teoriji, predvsem preko renderjev, tlorisov, maket in povratnih informacij uporabnikov po izvedbi projekta. Ugotovitve potrjujejo, da dizajnerski način razmišljanja predstavlja pomembno orodje za izboljšanje inovacijskih procesov ter krepitev konkurenčne prednosti podjetja v sodobnem poslovnem okolju.
Keywords:	Dizajnerski način razmišljanja, inoviranje poslovanja, uporabniška usmerjenost, inovacije, sodelovanje, podjetje Marles hiše Maribor d.o.o.
Place of publishing:	Maribor
Publisher:	L. Repič]
Year of publishing:	2026
PID:	20.500.12556/DKUM-98521
UDC:	001.895
COBISS.SI-ID:	288814083
Publication date in DKUM:	25.08.2026
Views:	118
Downloads:	10
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	17.06.2026

Secondary language

Language:	English
Title:	Design thinking in the business innovation process of Marles hiše Maribor d.o.o.
Abstract:	The thesis discusses the application of design thinking in the company Marles hiše Maribor d.o.o. and its impact on business innovation within the prefabricated construction industry. The purpose of the research was to determine to what extent the company applies elements of the design thinking approach in product development, collaboration with users, and the organization of work processes, as well as how such an approach influences the development of innovative solutions and the company’s competitiveness. The theoretical part of the thesis is based on the concept of design thinking, its key phases, and the importance of innovation in the modern business environment. Special emphasis is placed on user-oriented solution development, interdisciplinary collaboration, and adapting products to users’ needs. The empirical part of the thesis is based on qualitative research conducted in the form of a case study of the company Marles hiše Maribor d.o.o. The research was carried out through semi-structured interviews with employees and company management, observation of work processes, and analysis of articles. Such a methodological approach enabled an in-depth insight into the actual application of design thinking elements in the company’s practice. The research results showed that the company applies numerous elements of the approach of design thinking, particularly in understanding users, developing individual solutions, and interdisciplinary collaboration within the company. An important finding of the research is that the company primarily uses the concept intuitively and practically, without a formally established model integrated into its operations. The study also found that, due to the specific nature of prefabricated construction, the prototyping and testing phases are implemented differently than described in theory, mainly through renderings, floor plans, models, and user feedback after project completion. The findings confirm that design thinking represents an important tool for improving innovation processes and strengthening the company’s competitive advantage in the modern business environment.
Keywords:	Design thinking, business innovation, user-centered approach, innovation, collaboration, Marles hiše Maribor d.o.o.

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