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Title:Vpliv digitalizacije in umetne inteligence na proces razvoja izdelkov v izbranem podjetju
Authors:ID Lihić, Elvedina (Author)
ID Urh, Benjamin (Mentor) More about this mentor... New window
Files:.pdf UN_Lihic_Elvedina_2026.pdf (1,06 MB)
MD5: AFE19404EED7D008062350DAEEC10E54
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Zaključno delo obravnava vpliv digitalizacije in umetne inteligence na razvoj novih produktov. V ta namen smo proučili, kako sodobne digitalne tehnologije vplivajo na posamezne faze razvojnega procesa ter kakšne možnosti prinašajo podjetjem pri izboljševanju učinkovitosti in konkurenčnosti. V teoretičnem delu so predstavljeni proces razvoja novih produktov, klasični razvojni modeli ter vloga digitalizacije in umetne inteligence v sodobnem poslovnem okolju. Empirični del temelji na analizi izbranega podjetja iz lesnopredelovalne dejavnosti, pri čemer je bil podrobneje obravnavan razvojni proces izdelkov in možnosti nadaljnje digitalizacije. Raziskava je bila izvedena z uporabo deskriptivne metode, analize strokovne literature ter študije primera podjetja. Ugotovitve kažejo, da digitalizacija pomembno prispeva k učinkovitejšemu upravljanju informacij, boljši organizaciji dela in hitrejšemu izvajanju razvojnih aktivnosti. Umetna inteligenca v podjetjih predstavlja pomembno podporo pri analizi podatkov, sprejemanju odločitev in iskanju razvojnih priložnosti. Na podlagi raziskave ugotavljamo, da lahko nadaljnje uvajanje digitalnih rešitev pomembno prispeva k razvoju produktov ter dolgoročni uspešnosti podjetij.
Keywords:digitalizacija, umetna inteligenca, razvoj novih produktov, proizvodno podjetje, konkurenčnost
Place of publishing:Kranj
Year of publishing:2026
PID:20.500.12556/DKUM-98730 New window
COBISS.SI-ID:28692045 New window
Publication date in DKUM:04.08.2026
Views:211
Downloads:13
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:03.07.2026

Secondary language

Language:English
Title:The impact of digitalization and artificial intelligence on the product development process in a selected company
Abstract:This thesis examines the impact of digitalization and artificial intelligence on new product development. The aim of the study was to explore how modern digital technologies influence different stages of the product development process and what opportunities they offer companies for improving efficiency and competitiveness. The theoretical part presents the product development process, traditional development models, and the role of digitalization and artificial intelligence in the modern business environment. The empirical part is based on a case study of a company operating in the wood-processing industry, with a focus on its product development process and future digitalization opportunities. The research was conducted using a descriptive approach, a review of relevant literature, and a company case study. The findings indicate that digitalization contributes to more efficient information management, improved work organization, and faster execution of development activities. Artificial intelligence represents valuable support in data analysis, decision-making, and identifying development opportunities. The study concludes that further implementation of digital solutions can significantly contribute to product development and the long-term success of companies.
Keywords:digitalization, artificial intelligence, new product development, manufacturing company, competitiveness


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