Post-Merger integracija kot ključni dejavnik trajne konkurenčne prednosti podjetja

Prica, Jan

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Title:	Post-Merger integracija kot ključni dejavnik trajne konkurenčne prednosti podjetja
Authors:	ID Prica, Jan (Author) ID Belak, Jernej (Mentor) More about this mentor...
Files:	MAG_Prica_Jan_2026.pdf (1,68 MB) MD5: 41586881B221752A769B9C8135AFC7C3
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Združitve in prevzemi predstavljajo eno najpomembnejših strateških odločitev podjetij za doseganje rasti, krepitev tržnega položaja ter ustvarjanja konkurenčnih prednosti. Kljub velikemu številu izvedenih prevzemov številne raziskave ugotavljajo, da pričakovani učinki pogosto niso doseženi, predvsem zaradi neučinkovito izvedene post-merger integracije. Uspeh združitve namreč ni odvisen zgolj od strateške utemeljenosti prevzema, temveč predvsem od sposobnosti organizacije, da učinkovito združi procese, organizacijske strukture, informacijske sisteme, organizacijski kulturi ter človeške vire obeh podjetij. Namen magistrske naloge je proučiti post-merger integracijo kot ključni dejavnik ustvarjanja trajne konkurenčne prednosti podjetja. V teoretičnem delu so predstavljeni temeljni koncepti združitev in prevzemov, faze integracijskega procesa, ključni dejavniki uspešne integracije, različni pristopi k izvajanju post-merger integracije ter povezava med integracijo, ustvarjanjem sinergij, organizacijskimi sposobnostmi in trajno konkurenčno prednostjo. Empirični del temelji na kvalitativni študiji primera, prevzema banke Credit Suisse s strani banke UBS. Raziskava predvsem temelji na analizi sekundarnih virov, kar predstavljajo predvsem letna poročila, regulatorni dokumenti, uradne predstavitve za vlagatelje ter znanstvena literatura. Sama analiza je usmerjena v proučevanje poteka post-merger integracije, ključnih organizacijskih izzivov, doseganja sinergij ter vpliva integracijskega procesa na razvoj organizacijskih sposobnosti in dolgoročno konkurenčno prednost združene organizacije. Pridobljeni rezultati raziskave kažejo, da uspešna post-merger integracija predstavlja bistveni pogoj za realizacijo pričakovanih sinergij in ustvarjanje dolgoročne vrednosti po prevzemu. Ključni dejavniki uspeha vključujejo učinkovito upravljanje organizacijskih sprememb, jasno komunikacijo, usklajevanje organizacijskih kultur, integracijo poslovnih procesov in informacijskih sistemov ter razvoj organizacijskih sposobnosti, ki organizaciji omogočajo večjo prilagodljivost in konkurenčnost v dinamičnem poslovnem okolju. Ugotovitve potrjujejo, da post-merger integracija ni zgolj operativna faza po izvedenem prevzemu, temveč predstavlja strateški proces, ki pomembno prispeva k oblikovanju trajne konkurenčne prednosti podjetja.
Keywords:	Post-merger integracija, prevzemi in združitve, sinergije, trajna konkurenčna prednost, organizacijske sposobnosti.
Place of publishing:	Maribor
Publisher:	J. Prica]
Year of publishing:	2026
PID:	20.500.12556/DKUM-99023
UDC:	005.591.4
COBISS.SI-ID:	291182595
Publication date in DKUM:	15.09.2026
Views:	174
Downloads:	4
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	26.07.2026

Secondary language

Language:	English
Title:	Post-Merger integration as a key factor in a company sustainable competitive advantage
Abstract:	Mergers and acquisitions (M&A) represent one of the most important strategic growth mechanisms through which companies seek to strengthen their market position, improve operational efficiency, and create long-term value. Despite their widespread use, many acquisitions fail to achieve the expected outcomes, primarily due to ineffective post-merger integration. The success of an acquisition therefore depends not only on the strategic rationale behind the transaction but also on the acquiring firm's ability to successfully integrate organizational structures, business processes, information systems, corporate cultures, and human resources. The purpose of this master's thesis is to examine post-merger integration as a key determinant of sustainable competitive advantage. The theoretical part reviews the fundamental concepts of mergers and acquisitions, the phases of the post-merger integration process, the critical success factors of integration, different integration approaches, and the relationship between post-merger integration, synergy realization, organizational capabilities, and sustainable competitive advantage. The empirical part is based on a qualitative case study of the acquisition of Credit Suisse by UBS. The research relies on the analysis of secondary data sources, including annual reports, regulatory publications, investor presentations, and relevant academic literature. The case study focuses on the implementation of the integration process, the main organizational challenges encountered during integration, the realization of expected synergies, and the contribution of post-merger integration to the development of organizational capabilities and the long-term competitiveness of the merged organization. The findings indicate that effective post-merger integration is a fundamental prerequisite for achieving anticipated synergies and creating sustainable value following an acquisition. Successful integration requires effective change management, transparent communication, alignment of organizational cultures, integration of business processes and information systems, and the development of organizational capabilities that enhance adaptability and long-term performance. The study concludes that post-merger integration should not be viewed merely as an operational phase following an acquisition but as a strategic process that plays a crucial role in establishing and sustaining competitive advantage in a dynamic business environment.
Keywords:	Post-merger integration, mergers and acquisitions (M&A), synergies, sustainable competitive advantage, organizational capabilities.

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