| Title: | Developing soft communication skills with virtual reality and artificial intelligence |
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| Authors: | ID Bohinc, Leon (Author)
ID Perko, Igor (Author) |
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| Files: |  https://press.um.si/index.php/ump/sl/catalog/book/1126/chapter/1337
 RAZ_Bohinc_Leon_2026.pdf (382,95 KB)
MD5: 717116247085CAF19093264B0C533136
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.16 - Independent Scientific Component Part or a Chapter in a Monograph |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | This paper presents a methodological framework for examining how AI-enhanced virtual reality environments can be used to study soft communication skills within a social research framework. Specifically, it focuses on how experiments conducted in VR environments can integrate AI-generated behavioural metrics with conventional social science research methods such as surveys and transcript analysis. The framework is structured around a small-scale social experiment employing a pre-test/post-test design. The design includes two VR-based communication simulations using the VirtualSpeech platform. To examine how different data sources can be integrated within the experimental framework, AI-generated analytical feedback across multiple speech-related performance categories is combined with structured questionnaires capturing user experience and self-assessed competence before and after the intervention, transcript-based analysis of participants’ spoken responses, and AI-assisted analytical tools. The proposed experimental design combines three complementary layers of data collection: automated behavioural indicators generated by the VR platform, transcript-based qualitative analysis of communication performance, and participant self-report questionnaires capturing perceived competence and experience. The paper aims to demonstrate how heterogeneous data sources can be systematically integrated into a single experimental framework for studying communication behaviour in immersive environments. It provides methodological insights for researchers designing AI-enhanced VR experiments and supports future interdisciplinary studies of communication. |
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| Keywords: | soft skills, business communication, virtual reality, artificial intelligence, instant feedback, experiential learning |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Publication date: | 04.07.2026 |
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| Year of publishing: | 2026 |
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| Number of pages: | Str. 997-1011 |
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| PID: | 20.500.12556/DKUM-99033  |
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| UDC: | 005.336.2:004.8 |
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| COBISS.SI-ID: | 286117379 |
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| DOI: | 10.18690/um.epf.7.2026.52 |
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| Publication date in DKUM: | 27.07.2026 |
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| Views: | 241 |
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| Downloads: | 4 |
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| Metadata: |    |
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| Categories: | Misc.
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