Uvedba spletne trgovine za ekološko trgovino na platformi odoo

Hočevar, Dan

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Title:	Uvedba spletne trgovine za ekološko trgovino na platformi odoo
Authors:	ID Hočevar, Dan (Author) ID Sternad Zabukovšek, Simona (Mentor) More about this mentor...
Files:	UN_Hocevar_Dan_2026.pdf (4,29 MB) MD5: DDB0DE5A4D71FAB6826B528CD71F4B44
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Diplomsko delo obravnava načrtovanje in razvoj prototipa spletnega mesta in spletne trgovine za ekološko trgovino Gajbica. Glavni namen diplomskega dela je bil raziskati, če lahko sodobna spletna prisotnost prispeva k večji prepoznavnosti podjetja in učinkovitejšemu pridobivanju novih kupcev. V ospredju je postavljena ciljna skupina mladih, saj ekološka trgovina te ne dosega v zadostni meri. V teoretičnem delu so predstavljeni ključni pojmi digitalnega marketinga, spletne prisotnosti, spletnih mest, spletnih trgovin ter proces načrtovanja spletnih rešitev ter pomen uporabniške izkušnje pri samemu razvoju spletnih mest in spletnih trgovina. V praktičnem delu smo najprej predstavili Odoo platformo, kjer sta bila izdelana oba prototipa. Nato smo po opisu ekološke trgovine ter analizi konkurenčnih podjetij izdelali prototip spletnega mesta ter spletne trgovine za ekološko trgovino Gajbica. Pri implementaciji rešitve smo upoštevali teoretična izhodišča. Osredotoči smo se na pregledno strukturo, enostavno navigacijo in najpomembnejše, na uporabniško izkušnjo, ki zelo pomembno vpliva na uspešnost spletne prisotnosti podjetja. Cilj izdelanega prototipa je ekološki trgovini Gajbica omogočiti učinkovitejšo predstavitev ponudbe ter povečati zanimanje mlajših kupcev za ekološke izdelke. Po implementaciji praktične rešitve je bila izvedena SWOT analiza, v kateri so opredeljene njene prednosti, slabosti, priložnosti ter nevarnosti. Rezultat izvedene SWOT analize kažejo, da lahko pravilno in kakovostno izdelana spletna mesta ter spletne trgovine pomembno prispevata k večji prepoznavnosti podjetja, absolutno izboljšata uporabniško izkušnjo ter predstavljata dobro osnovo za nadaljnji razvoj digitalne prisotnosti in boljše konkuriranje.
Keywords:	ekološka trgovina, spletno mesto, spletna trgovina, odoo platforma, digitalni marketing.
Place of publishing:	Maribor
Publisher:	D. Hočevar]
Year of publishing:	2026
PID:	20.500.12556/DKUM-99036
UDC:	339.13:004
COBISS.SI-ID:	290510851
Publication date in DKUM:	09.09.2026
Views:	196
Downloads:	4
Metadata:
Categories:	EPF
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Licences

License:	CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nd/4.0/
Description:	Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:	27.07.2026

Secondary language

Language:	English
Title:	Implementation of an e-commerce store for an organic shop using the odoo platform
Abstract:	This thesis addresses the design and development of a website and e-commerce prototype for the organic store Gajbica. The main purpose of the work was to investigate whether a modern online presence can contribute to greater company visibility and more effective acquisition of new customers. The primary focus is placed on the young target audience, as the organic store does not reach them sufficiently. The theoretical part presents the key concepts of digital marketing, online presence, websites, e-commerce, the process of planning online solutions, and the importance of user experience in the development of websites and e-commerce platforms itself. In the practical part, we first introduced the Odoo platform, where both prototypes were built. Following the definition of the organic store and an analysis of competing companies, we developed a prototype of the website and e-commerce store for the organic store Gajbica. The implementation of the solution followed the theoretical baselines. We focused on a transparent structure, simple navigation, and most importantly, the user experience, which significantly impacts the success of a company's online presence. The goal of the developed prototype is to enable the organic store Gajbica to present its offer more effectively and to increase the interest of younger buyers in organic products. Following the implementation of the practical solution, a SWOT analysis was conducted to define its strengths, weaknesses, opportunities, and threats. The results of the SWOT analysis show that properly and qualitatively designed websites and e-commerce stores can indeed significantly contribute to greater company visibility, absolutely improve the user experience, and represent a solid foundation for the further development of digital presence and better competitiveness.
Keywords:	organic store, website, online store, odoo platfom, digital marketing.

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