Preučevanje družbene odgovornosti na primeru izbranih bank v sloveniji

Drnovšek, Katja

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Title:	Preučevanje družbene odgovornosti na primeru izbranih bank v sloveniji
Authors:	ID Drnovšek, Katja (Author) ID Štrukelj, Tjaša (Mentor) More about this mentor...
Files:	MAG_Drnovsek_Katja_2026.pdf (2,02 MB) MD5: 48E02C33D9F4B06E6D8F9DB752771EAD
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Na trgu se danes podjetja srečujejo z močno konkurenco, tudi na področju bančništva. Družba s svojimi normami in države s svojo zakonodajo od podjetij zahtevajo družbeno odgovornost in trajnostno usmerjenost. Upravljalci in managerji podjetij morajo v razvoj in celotno delovanje podjetja vključiti družbeno odgovornost, kar začnejo z opredelitvijo odgovorne politike podjetja. Z odgovornim ravnanjem in upoštevanjem vseh udeležencev podjetja pridobivajo zaupanje in postanejo verodostojna. Za podjetja je pomembno, da o družbeni odgovornosti tudi poročajo, saj tako udeležencem sporočajo svoje odgovorno ravnanje in pozitivno vplivanje na družbo, okolje in trajnostni razvoj za prihodnje generacije. K trajnostnemu poročanju so nekatera podjetja v Sloveniji sedaj že zavezana z zakoni, skladno z Direktivo o trajnostnem poročanju podjetij (CSRD) in standard ESRS, ki jih je sprejela EU. Vsa podjetja imajo možnost družbi pokazati, da njihov cilj ni le pridobivanje dobička, temveč tudi razvoj družbe, s prostovoljnim poročanjem. Ena izmed možnosti prostovoljnega poročanja je poročanje v skladu s smernicami standarda ISO 26000, ki ga je leta 2010 predstavila Mednarodna organizacija za standardizacijo ISO. V magistrskem delu preučimo družbeno odgovornost na primeru petih izbranih bank, ki so prisotne na slovenskem trgu. Osredotočamo se na odgovorno politiko podjetja in neotipljive dejavnike odgovorne politike podjetja s predstavitvijo vizije, poslanstva, smotrov, temeljnih ciljev in vrednot ter kulture in etike izbranih bank. Predstavimo družbeno odgovornost izbranih bank v Sloveniji kot del njihove verodostojnosti. Preučimo in predstavimo poročanje izbranih bank v Sloveniji po Evropskih standardih poročanja o trajnosti – ESRS ter ugotavljamo skladnost poročanja izbranih bank v Sloveniji z osrednjimi temami poročanja o družbeni odgovornosti po standardu ISO 26000. Opredelimo vplive družbene odgovornosti izbranih bank v Sloveniji na trajnostni razvoj družbe in koristi družbene odgovornosti za izbrane banke. Magistrsko delo zaključimo s priporočili za prakso, ki jih navedemo za vsako preučevano banko.
Keywords:	družbena odgovornost, odgovorna politika podjetja, udeleženci podjetja, trajnostni razvoj, odgovorno ravnanje, poročanje o družbeni odgovornosti.
Place of publishing:	Maribor
Publisher:	K. Drnovšek]
Year of publishing:	2026
PID:	20.500.12556/DKUM-99374
UDC:	005.35:336.71
COBISS.SI-ID:	292387331
Publication date in DKUM:	24.09.2026
Views:	40
Downloads:	0
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	13.08.2026

Secondary language

Language:	English
Title:	Researching corporate social responsiblity in selected banks in slovenia
Abstract:	Companies today face intense competition in the market, including in the banking sector. Societal norms and national legislations require companies to be socially responsible and sustainable. Company governors and managers must integrate social responsibility into all aspects of company development and business operation, which begins with defining a responsible business policy. By acting responsibly and taking into account all stakeholders, companies gain trust and become credible. It is important for companies to report on their social responsibility activities, as such reporting enables them to communicate to stakeholders their responsible behavior and positive impact on society, the environment and sustainable development for future generations. In Slovenia, some companies are now legally requred to report on sustainability, in accordance with the Corporate Sustainability Reporting Directive (CSRD) and the ESRS standards adopted by the EU. All companies have the opportunity to show society that their goal is not only to make a profit but also to develop society, through voluntary reporting. One option for voluntary reporting is reporting in accordance with the ISO 26000 guidelines, which were presented by the International Organization for Standardization ISO in 2010. We examine social responsibility using the example of five selected banks present on the Slovenian market. We focus on responsible business policy and intangible factors of responsible business policy, by presenting the vision, mission, purpose, fundamental goals, values, and the culture and ethics of the selected banks. We present the social responsibility of the selected banks in Slovenia as part of their credibility. We examine and present the reporting of the selected banks in Slovenia according to the European Sustainability Reporting Standards - ESRS, and we determine the compliance of the reporting of the selected banks in Slovenia with the central topics of social responsibility reporting according to the ISO 26000 standard. We define the impacts of the social responsibility of the selected banks in Slovenia on the sustainable development of society and the benefits of social responsibility for the selected banks. We conclude the master's thesis with practical recommendations developed for each of the banks included in the study.
Keywords:	social responsibility, responsible corporate policy, stakeholders, sustainable development, responsible conduct, social responsibility reporting.

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