Trendi pri kadrovanju v dobi umetne inteligence s poudarkom na ChatGPT

Mašera, Anja

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Title:	Trendi pri kadrovanju v dobi umetne inteligence s poudarkom na ChatGPT
Authors:	ID Mašera, Anja (Author) ID Treven, Sonja (Mentor) More about this mentor...
Files:	MAG_Masera_Anja_2026.pdf (903,92 KB) MD5: AFE54D3922EBC39ACB1614770F6361BD
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Hiter razvoj digitalnih tehnologij in vse širša uporaba umetne inteligence spreminjata način upravljanja zaposlenih, izvajanja kadrovskih procesov ter sprejemanja odločitev na področju managementa človeških virov. Organizacije se pri svojem delovanju vse pogosteje srečujejo z izzivom učinkovitega povezovanja tehnoloških rešitev in človeškega dejavnika, zato postaja razumevanje vpliva umetne inteligence na kadrovske procese vse pomembnejše. Magistrsko delo tako obravnava vpliv umetne inteligence na management človeških virov s posebnim poudarkom na kadrovanju, digitalizaciji kadrovskih procesov ter uporabi sodobnih orodij umetne inteligence v organizacijah. V teoretičnem delu naloge je najprej predstavljeno področje managementa človeških virov, kjer so opredeljeni temeljni pojmi človeških virov in managementa človeških virov, predstavljene pa so tudi njegove temeljne funkcije. Posebna pozornost je namenjena digitalizaciji managementa človeških virov, ki spreminja tradicionalne kadrovske procese in omogoča uporabo sodobnih informacijskih rešitev pri upravljanju zaposlenih. V nadaljevanju je predstavljena umetna inteligenca, njena področja uporabe ter najpogostejša orodja, ki jih organizacije uporabljajo pri vsakodnevnem poslovanju. Osrednji del magistrskega dela je namenjen uporabi generativne umetne inteligence, s posebnim poudarkom na orodju ChatGPT, ki predstavlja eno najpomembnejših rešitev za podporo sodobnim kadrovskim procesom. Podrobneje je predstavljen proces kadrovanja ter možnosti uporabe generativne umetne inteligence pri pripravi zaposlitvenih oglasov, pregledovanju življenjepisov, komunikaciji s kandidati, pripravi zaposlitvenih razgovorov in podpori pri drugih kadrovskih aktivnostih. Naloga obravnava tudi trende, ki se pojavljajo pri kadrovanju v dobi umetne inteligence, ter izzive, s katerimi se srečujejo organizacije pri uvajanju novih tehnologij. V okviru magistrskega dela so bile na podlagi pregleda sodobne domače in tuje strokovne ter znanstvene literature preverjene tudi zastavljene raziskovalne hipoteze. Ugotovitve kažejo, da učinkovito upravljanje človeških virov prispeva k organizacijski uspešnosti, da digitalizacija vpliva na reorganizacijo delovnih mest ter da uporaba umetne inteligence pri zaposlovanju organizacijam prinaša številne prednosti. Magistrsko delo tako celovito prikazuje, kako digitalizacija in umetna inteligenca spreminjata področje managementa človeških virov ter kakšne priložnosti in izzive prinašata sodobnim organizacijam. Ugotovitve potrjujejo, da umetna inteligenca, vključno z orodjem ChatGPT, pomembno prispeva k učinkovitejšemu izvajanju kadrovskih procesov, vendar ne nadomešča kadrovskih strokovnjakov. Njena največja vrednost je v podpori odločanju, avtomatizaciji rutinskih opravil ter izboljšanju kakovosti dela, medtem ko odgovornost, etična presoja in strateško upravljanje zaposlenih ostajajo v domeni človeka.
Keywords:	kadrovanje, umetna inteligenca, ChatGPT, trendi, potenciali, etične pomanjkljivosti
Place of publishing:	Maribor
Publisher:	A. Mašera]
Year of publishing:	2026
PID:	20.500.12556/DKUM-99395
UDC:	005.96:004.8
COBISS.SI-ID:	291480323
Publication date in DKUM:	17.09.2026
Views:	106
Downloads:	9
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	14.08.2026

Secondary language

Language:	English
Title:	Trends in staffing in the age of artificial intelligence with a focus on chat ChatGPT
Abstract:	The rapid development of digital technologies and the increasing use of artificial intelligence (AI) are significantly transforming the way organizations manage employees, conduct human resource (HR) processes, and make decisions in the field of human resource management. Organizations are increasingly facing the challenge of effectively integrating technological solutions with the human factor, making an understanding of the impact of artificial intelligence on human resource processes more important than ever. This master's thesis examines the impact of artificial intelligence on human resource management, with a particular focus on recruitment, the digitalization of HR processes, and the use of modern AI tools in organizations. The theoretical part of the thesis first presents the field of human resource management by defining the fundamental concepts of human resources and human resource management, as well as outlining its core functions. Special attention is given to the digitalization of human resource management, which is transforming traditional HR processes and enabling the use of modern information technologies in employee management. The thesis then introduces artificial intelligence, its fields of application, and the most commonly used AI tools employed by organizations in their day-to-day operations. The central part of the thesis focuses on the application of generative artificial intelligence, with particular emphasis on ChatGPT as one of the most important tools supporting modern HR processes. It provides a detailed overview of the recruitment process and explores the potential applications of generative AI in drafting job advertisements, screening résumés, communicating with candidates, preparing job interviews, and supporting other HR activities. The thesis also examines current trends in recruitment in the age of artificial intelligence and discusses the challenges organizations face when implementing new technologies. The research hypotheses were examined through a review of contemporary domestic and international scientific and professional literature. The findings indicate that effective human resource management makes a significant contribution to organizational performance, that digitalization leads to the reorganization of jobs, and that the use of artificial intelligence in recruitment offers numerous benefits for organizations. Overall, the master's thesis provides a comprehensive overview of how digitalization and artificial intelligence are transforming the field of human resource management and highlights the opportunities and challenges they present for modern organizations. The findings confirm that artificial intelligence, including ChatGPT, contributes significantly to the more efficient implementation of HR processes; however, it does not replace HR professionals. Its greatest value lies in supporting decision-making, automating routine tasks, and improving the quality of work, while responsibility, ethical judgment, and the strategic management of employees remain the responsibility of human professionals.
Keywords:	staffing, artificial inteligence, ChatGPT, trends, potentials, ethical issues

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